CANNES — In a panel at the Global Leadership Summit, industry leaders discussed how AI is reshaping brand safety concerns, particularly around misinformation. While AI-powered tools can rapidly spread false content, they're also being leveraged to detect and flag problematic material in real-time across social platforms. Lisa Utzschneider highlighted the importance of human oversight in nuanced cases and collaboration between [...]

In an election year that is seeing two former presidents vying for the White House again, political advertising is still massive - but not growing at quite the same pace as before. Political polarization in American society is limiting the number of persuadable voters. And, although fundraising has grown, it is not expanding at the rate it was during the first [...]

It's essential in today's omnichannel world to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. Social video app TikTok can help brands engage consumers through the entire purchase funnel from awareness and consideration to conversion and final sale. TikTok's experts on how measurement, data and privacy work together to drive business outcomes. Your [...]

CANNES — Charter's Spectrum Reach is challenging perceptions about cable's decline, leveraging a massive streaming inventory and local market dominance. The company's EVP David Kline said that Spectrum Reach trails only Hulu in streaming impressions nationally, despite limited market coverage. With AI-powered creative solutions and granular targeting capabilities, Spectrum Reach says it is attracting both national advertisers and local businesses [...]

Cannes Lions agreed to host an exhibition of Beet-themed art installed outside Le Palais during the Cannes Lions International Festival of Creativity 2025. It will be the third straight year Beet.TV takes over the coveted barriers encircling the Palais. This video chronicles the installation in 2024 along with other Beet.TV activities during the festival. A heartfelt thanks to Philip Thomas, chairman of Cannes [...]

CANNES — T-Mobile is aiming to capture a slice of retail media spending by  leveraging its own mobile network and customer base. The company has acquired a business that places screens in the back of rideshare vehicles and is also installing screens in its own 12,000 stores across the US. By connecting these screens to a central location, T-Mobile can manage content [...]

CANNES — Connected TV advertising is maturing but still faces hurdles in scaling innovations across platforms. Panelists highlighted the need for more standardization to enable advertisers to deploy new ad formats broadly. While CTV offers improved targeting and engagement compared to linear TV, fragmentation remains an obstacle. Brands are pushing for faster development of capabilities that can drive measurable business outcomes, [...]

AMENIA, N.Y. – Commerce media is extending beyond retailers that sell advertising as other kinds of businesses aim to help marketers grab the attention of consumers and to drive sales. United Airlines this year started Kinective Media with the goal of connecting its millions of customers with brands through what's being called traveler media. “What this is all about is personalization [...]

The decade-long journey of programmatic advertising is being upended by the rise of connected TV (CTV), as the channel redefines the meaning of automation. That is according to Soo Jin Oh, Chief Strategy Officer of Comcast's FreeWheel ad-tech unit, in this video interview with Beet.TV. "It's definitely been a journey because programmatic has been around for over a decade," Oh says. "It's [...]

CANNES — AI is enhancing video media buying through contextual targeting, creative generation, and brand safety controls, though challenges around transparency and testing remain. Panelists at Global Leadership Summit: All Things AI noted AI's potential to predict audience intent, deliver real-time consumer insights, and tailor creative to brand guidelines. However, human oversight is still crucial as the technology evolves. Agencies and vendors [...]

CANNES — Alternative ID solutions can deliver scale, accuracy and privacy compliance. While first-party data remains valuable, agencies are testing third-party identity providers to fill gaps and reach audiences across fragmented environments. The key is finding solutions that work for both advertisers and publishers while enabling performance measurement, as panelists at Beet.TV's Global Leadership Summit: Data, Identity & Measurement discuss [...]

CANNES — In a morning panel at the Global Leadership Summit: All Things AI, industry leaders discussed how AI is transforming creative automation in advertising. The conversation highlighted AI's potential to personalize content, bridge gaps between creative and media teams, and optimize campaign performance. Topics included the importance of human input and control in AI-driven processes, predicting a future where AI [...]

AMENIA, N.Y. – Retailers that sell advertising have grown more sophisticated in their understanding of what marketers and agencies demand from their media partners. “They're looking at what the buyer's needs are, how the buyer workflows are happening today, and how they can help kind of ease those pain points and friction points in the buyer workflows,” Cassidy Diamond, vice president [...]

Connected TV (CTV) advertising is poised to have a breakout year in the 2024 U.S. political election cycle, with campaigns increasingly turning to the medium for its ability to provide targeted reach at scale. While the first half of the year saw most CTV ad buys coming through direct deals, programmatic buying is now surging as a key strategy for many [...]

CANNES -- The retail media space is heating up, with the topic taking center stage at this year's Cannes Lions festival. Until recently, the category was mainly the focus of commerce-specific agency teams. But now executives from across the industry are leaning in to the opportunity, as they look to take advantage of its unique benefits. In this video interview with Beet.TV, Samantha [...]

CANNES — Marketers should focus on identity resolution as a foundational input for effective personalized campaigns, according to TransUnion's Matt Spiegel. Speaking at an afternoon panel, he emphasized the importance of understanding audiences across fragmented channels to drive growth. While privacy concerns persist, Spiegel believes enhanced identity capabilities can coexist with responsible data practices, enabling more targeted and measurable marketing [...]

CANNES — Panelists discussed how streaming TV providers are adapting to changing viewer habits and advertiser needs. With cookie deprecation looming, TV companies are leveraging first-party data and developing attribution capabilities to offer more sophisticated targeting and measurement. The shift is transforming traditional distributors into data-driven solutions providers for marketers seeking performance across fragmented video landscapes. Panel: Navigating the New Tides of [...]

CANNES — As the mobile advertising industry grapples with signal loss, the two dominant ecosystems are taking markedly different approaches, says Jon Hudson, SVP of Global Sales at Digital Turbine, in this video interview with Beet.TV. While Apple's iOS operates as a closed system, Google's Android is more open and flexible for partners. This has led to a longer timeline for changes [...]

Millions of households have connected their televisions to the internet, challenging marketers to find ways to reach audiences who spend time with traditional linear programming or streaming video. Connected television gives advertisers tools that have been developed for digital advertising. “Over the last two or so years, programmatic has become more at the forefront from a CTV perspective,” Kevin Weigand, vice [...]

AMENIA, N.Y. — KINESSO has launched a global partnership with shoppable tech provider Vudoo to help close the loop on post-click shopping behaviors and boost its commerce offering. The deal is designed to simplify and streamline KINESSO's existing work with multiple regional partners by consolidating it into "a one-stop shop.” Amie Owen, Global Chief Growth Officer, KINESSO Commerce, describes her company’s new [...]