CANNES — Consumers' behavior is changing dramatically - and that is prompting advertisers to re-think how they measure effectiveness. On TikTok, the vast majority of users are taking some kind of action after being entertained or educated on the platform, said Adolfo Fernández, Global Product Strategy & Operations, in this video interview with Beet.TV. "Ninety-one percent of users take any form of [...]

CANNES — Could artificial intelligence help TV ads resonate better with surrounding content, thereby improving their performance? That is the premise behind a new contextual ad product from streaming platform Wurl. In this video interview with Beet.TV, VP of advertising engineering Mikey Garcia says the company is using AI to understand and match emotions between ad creative and programming. Wurl Goes FAST Garcia explains [...]

CANNES — Connected TV (CTV) is where advertisers need to be to reach addressable audiences in the modern media landscape. But the channel is not without its challenges. Little by little, in the last couple of years, more advertisers, who were previously aware of concerns around online video advertising, have switched on to challenges with CTV. Ad duplication is a major frustration for [...]

The retail media landscape is evolving rapidly, with retailers organizing their data and the rise of programmatic and automation in linear TV. This convergence is creating exciting opportunities for brands to leverage the power of video advertising, says Karen Babcock, VP of Advertising Strategy & Partnerships at Comcast Advertising, in this video interview with Beet.TV. Babcock believes that the industry is now [...]

Mike Shehan, an early innovator in advanced TV monetization, has joined Telly as Chief Revenue Officer, the company announced today. Shehan is a co-founder of SpotX which was acquired by Magnite in 2021. He is an investor in Telly. “I am thrilled to welcome a uniquely successful entrepreneur, builder and disrupter like Mike Shehan to the Telly team,” said Telly CEO and Founder [...]

CANNES — The transformative power of AI is accelerating advertising optimization at a rapid pace, reducing the time it takes to understand campaign performance from a month to just 72 hours. "One of the most incredible transformations that I've seen is the acceleration of the output," says Kyle Waxman, EVP of North America at Silverpush, in this video interview with Beet.TV. "Not even [...]

CANNES — Retail media networks are evolving rapidly, with over 200 now in operation. At a morning panel during Beet.TV’s Global Leadership Summit, executives emphasized the importance of data transparency, self-serve capabilities, and standardization in driving RMN growth. While access to first-party consumer data is valuable, panelists agreed that providing advertisers with transparent insights into audience composition and campaign performance is [...]

CANNES — At a morning panel during the Global Leadership Summit, retail media experts discussed the challenges and opportunities in the burgeoning sector. With over 200 retail media networks now operating, panelists emphasized the need for differentiation through unique customer relationships, data capabilities, and value propositions. They highlighted the importance of maintaining consumer trust while leveraging purchase data to deliver [...]

CANNES – Going on a trip typically immerses consumers in multiple steps of planning, researching, budgeting, booking and finally setting off. Each stage of this consumer journey is an opportunity for brands to create a shoppable moment for a highly engaged audience. “We look at the travel journey as really fluid across all of the different things that you can do, [...]

CANNES — The emergence of generative AI could revolutionize how brands create and target ads in connected TV (CTV), according to one of the world's largest snack companies. Mondelēz International, whose brands include Oreo, Cadbury and Trident, has been impressed at the development of CTV advertising capabilities over the last couple of years. "At Mondelēz, we really leverage CTV to help understand what's [...]

AMENIA, NY — The digital advertising industry is finding new ways to connect data for targeting, insights and measurement in an increasingly privacy-centric world, even as Google confirms it will not deprecate third-party web tracking cookies and will instead add a “new experience in Chrome”. That is the view of Kevin Kowalick, VP of strategy for media and entertainment at TransUnion, who believes the [...]

CANNES – Retailers that sell advertising make up a fast-growing part of the media marketplace. Drugstore chain CVS Pharmacy’s CVS Media Exchange, or CMX, recently began collaborating with demand-side platform The Trade Desk for self-service media buying. “Connected innovation for us is really at the center of everything that we do. It really bridges how we think about what customers are [...]

CANNES – The automated buying and selling of digital advertising can be frustrating for marketers who want to ensure their media spending generates results. Some of these challenges are evident in the programmatic marketplace for connected-television advertising. “The number one thing that we find that comes up from a buyer perspective is transparency,” Michael Kuntz, national vice president of programmatic sales [...]

CANNES — The rise of retail media is causing a "free-for-all" in the media dollars marketers are deploying as they seek to drive sales performance, says Ji Young Kim, Chief Operating Officer of GroupM. "As retail media matures, brands are looking everywhere," Kim says in this video interview with Beet.TV. "There's a lot of pressure between brand dollars. These are keywords like [...]

CANNES — Just 18 months since its inception, generative AI has rapidly evolved from a topic of excitement and possibility to a tool being actively experimented with and implemented by the advertising community. "Last year at this time, generative AI was only six months old. And so people were talking about the possibilities, the potential, the excitement," says Jennifer Kattula, GM & [...]

CANNES — When is a traveller not a traveller? United Airlines may have launched a new media network - but that doesn’t mean the ads will have to be travel-centric. Kinective Media Network is a commerce media platform designed to create personalized and immersive experiences for travelers at every stage of their journey. In this video interview with Beet.TV, Mike Petrella, MD, Strategic Partnerships, [...]

CANNES — The mobile app industry has come a long way since the early days of the iPhone, but there's still a significant gap between the time spent on mobile and the investment in mobile advertising. Despite the fact that 80% of mobile device time is spent in apps, the advertising dollars have not followed suit. Digital Turbine, a company that has [...]

CANNES — Connected TV (CTV) is becoming an increasingly attractive advertising channel for marketers by combining the best of traditional television and digital capabilities. And consumer-packaged goods (CPG) brands are flocking to the channel. In this video interview with Beet.TV, Dan Mouradian, SVP of Global Client Solutions at Innovid, explains what the company’s latest data shows about the trend. CTV Viewing And Ad Trends [...]

AMENIA, N.Y. — The digital ad industry has been preparing for a cookieless future. While Google's surprise decision not to deprecate cookies in its Chrome browser may reduce the urgency of the move, it won’t necessarily change the fundamental trajectory. "The cookie itself is just one tool as a means to reach those actual audiences and the true identity of someone," Liane [...]

AMENIA, N.Y. - Google this summer ended a plan to remove tracking cookies from its popular Chrome browser after four years of delays and disagreements with marketers and advertising agencies. The search giant is giving people more choice in how their personal data are collected and used by advertisers. “Third-party cookies have always been terrible for privacy,” Lauren Wetzel, CEO of [...]