As the advertising landscape continues to shift with the impending deprecation of third-party cookies, marketers are increasingly turning to contextual advertising as a way to effectively reach their target audiences. Contextual advertising, which involves placing ads in relevant content environments, has been around for a long time but is gaining new importance in the current climate. In this video interview with Beet.TV, [...]

Adtech company Infillion in the past year acquired MediaMath and began an effort to re-establish the adtech pioneer by integrating its technology with its own programmatic brands such as TrueX, NeXt and InStadium. “The TrueX side of our house is the bespoke opt-in creative solutions. When it comes to the MediaMath side, it's really exciting for us to start exploring this [...]

Are you reaching your customers where they are spending the most time? Nearly 80% of all US consumers are now watching digital video monthly, with the average person tuning in for over four hours a day. That's an extra 30 minutes per day compared with just two years ago. "As more content comes online and more services come online, that's where the [...]

Contextual ad platform Seedtag this week acquired sell-side ad platform Beachfront to expand its business in the growing area of connected television. Financial terms of the deal weren’t disclosed. With the acquisition, Beachfront's technology, premium inventory and expertise in CTV advertising will be integrated into Seedtag's contextual ad tools to give marketers and media buyers a way to deliver privacy-first advertising [...]

Retail media is exploding, forecast by Advertiser Perceptions to grow 30% in 2024 to reach a fifth of US advertising. However, with rapid expansion comes significant challenges. In this video interview with Beet.TV editorial director Lisa Granatstein, Amy Lanzi, CEO of Digitas North America, identifies the primary issue as the retail sector's nascence in the media capability space. "Media is now a [...]

Advocates, caregivers and survivors of breast cancer were duly honored on May 2 at the second annual Women in Media & Marketing Awards Luncheon benefiting Breastcancer.org. Among the extraordinary honorees accepting an award was Jason Brum, Emerging Initiatives-Video Ad Sales at Apple. Brum’s wife Maura was diagnosed with an aggressive form of breast cancer 12 years ago and underwent “an arduous [...]

Retail media networks offer brands an opportunity to unlock consumer insights that were once the preserve of retailers and credit card companies. That’s according to Dave DeRobbio, Director of API & Off Platform Data Partnerships at Instacart Ads. The growth of e-commerce and retail media networks means brands can now access information about who bought their products. At the same time, the [...]

The deprecation of third-party cookies and emergence of new privacy technologies like Google's Privacy Sandbox will significantly disrupt the historic "currency" by which advertising on the open web is traded. That is the view of Criteo's global chief revenue officer Brian Gleason, who says the industry now needs to come together to rethink how it enables and measures advertising outside of [...]

Just over six years ago, Denise Colella was having one of the best years of her life. Married, with two young children, she had run five marathons and had a great career at NBCUniversal running advanced advertising and data strategy. Then at 44 years old, on her birthday, she was diagnosed with breast cancer. It was a scary time, but thankfully Colella received [...]

In the fast-evolving terrain of connected TV (CTV) advertising, the conversation often orbits around the latest buzzwords: interactivity, shoppable video, measurement, and optimization. Yet, according to Zvika Netter, CEO & Co-Founder of Innovid, it's an old player—the ad server—that's emerging as the unsung hero. The ad server is becoming recognized as a "critical component" in the fast-growing connected TV (CTV) advertising ecosystem [...]

The deprecation of cookies, the rise of retail media networks and the ever-present spectre of privacy - while they may seem like separate trends, these industry topics are converging on one, over-arching theme - data collaboration. That is according to Lauren Wetzel, Chief Operating Officer of data collaboration platform InfoSum, who says her panel discussion at a recent industry event was [...]

MIAMI – Billboards are gradually becoming like outdoor televisions, making digital out-of-home advertising a way to reach on-the-go consumers in a less intrusive way than mobile ads. Combining digital distribution with dynamic creative and localized data adds to its effect. “Digital out-of-home is superhot, and it's really the big growth area in out-of-home right now and probably for the foreseeable future,” [...]

NEW YORK — Technology is shaping the way brands buy ad placements on various media channels, with tools such as artificial intelligence and programmatic automation becoming more predominant. That’s especially noticeable in the upfront marketplace. “A big part of that is increased generative AI offerings by sellers to smooth the process of creative generation to improve the level of personalization that [...]

Amy Armstrong’s health journey started 12 years ago when she learned she has a very rare dominant gene related to cancer called CDH1, which links to stomach and breast cancer for women.  Armstrong had been proactive, followed through on screenings and was diagnosed “in the nick of time,” first with stomach cancer then later breast cancer, undergoing 20 surgeries to date.  “There [...]

MIAMI — The shift towards programmatic advertising is reshaping the streaming TV landscape, delivering scale, addressability, and simplicity in crafting complex TV strategies. With a growing proportion of streaming on-demand TV ads now powered by programmatic, can live streaming TV pull off the same trick? In this video interview with Beet.TV, Beau Ordemann, VP, Head of Advanced TV, Yahoo Advertising, discusses his company’s [...]

For Laurinda Rainey, Managing Director and General Manager of the United Airlines Cobrand at Chase, taking on the role of a committee member for the Women in Media & Marketing Luncheon benefiting Breastcancer.org was not just a priority, it was also personal. Held at JPMorgan Chase Headquarters in New York on May 2, the event honored executives who have been advocates, [...]

Retail media spending is already booming, as new retailers light up ad inventory opportunities and brands clamour to get close to the point of purchase. As the holiday season approaches, some in the industry are expecting the category to soar to even higher heights. In this video interview with Beet.TV editorial director Lisa Granatstein, Jacquelyn Baker, CEO of Omnicom Commerce Group, says [...]

MIAMI - Social media apps such as Instagram and video-sharing apps such as YouTube have spawned an industry of online personalities who offer user-generated content ranging from makeup tutorials to viral dance moves to reviews of the latest products. Omnicom Media Group is helping advertisers to manage their relationships with influencers and getting the most out of these campaigns. “The fact [...]

NEW YORK – Digital media channels such as internet search and social networks typically prioritize ad-performance metrics such as click-through rates, viewability and video completion rates. Performance metrics in the past few years have come to television networks as advertisers seek to attribute business outcomes to their campaigns. “We decided that we were going to guarantee against any KPI [key performance [...]

It used to be considered a technical tool for selling-off cheap inventory - now programmatic is helping facilitate major ad placements and drive creative innovation. Andrew King, VP of Product at TripleLift, highlights this shift, emphasizing the pivotal role of programmatic in the CTV space. In this video interview with Beet.TV editorial director Lisa Granatstein, he describes recent campaigns that are pushing [...]