ORLANDO, Fl — Can artificial intelligence help sell diapers and toothpaste? In 2024, AI's application in ad agencies seemed to move from theory to practice. In this video interview with Beet.TV, household-goods brand umbrella group Procter & Gamble's Chief Brand Officer Marc Pritchard said the company is seeing real productivity boosts from AI in ads. Harnessing AI and Machine Learning P&G has been using [...]

Consumers today have immediate access to video programming through some kind of connected device, whether it’s a smart TV, a wireless tablet or mobile phone. That accessibility gives brands more ways to reach consumers in a variety of different contexts. “Content can be distributed and consumed in many different formats on many different size screens,” Mike Law, chief executive of Dentsu [...]

Kroger's advertising division is discovering the joy of retail media plus addressability means fewer ad impressions can generate the same sales impact. "For two years now, we've seen that we have the ability to use that level of precision at scale," according to Cara Pratt, SVP of Kroger Precision Marketing at 84.51°. "We can deploy 51% fewer ad impressions and deliver [...]

When Microsoft launched its Copilot AI assistant in 2023, it included a personalized advertising element based on picking up commercial intent from user conversations. The results were promising. Blending AI chat with ads is potentially difficult territory. But, after a recent update, the company's advertising division is more sure than ever that the two can coalesce harmoniously. In this video interview with [...]

ORLANDO, Fl — The cross-media measurement unit announced by the ANA this summer is preparing to launch, by building out a panel. In June, the ANA announced Aquila, an effort to "govern, operationalize, and execute" cross-screen measurement. In this video interview with Beet.TV, Bill Tucker, Group EVP of the Association of National Advertisers (ANA) and CEO of Aquila, said: "Kantar Media is [...]

Commerce media aims to convert viewers of content, which includes everything from social media posts to television programming, into shoppers for products and services. In some ways, commerce media collapses the traditional purchase funnel, bringing brand awareness closer to a final sale. “You need to have a point-of-purchase experience, and you have to enable advertisers to either tap into that point-of-purchase [...]

Consumers are increasingly turning to free ad-supported streaming (FAST) services, with a 57% shift over the last year alone, according to Courtney Howell, Head of Media & Advertising Sales at Samsung Ads. This adoption is driven by several factors, including the ability for marketers to reach audiences at scale and for consumers to access premium, high-quality content for free, especially if [...]

Kinective Media, the advertising arm of United Airlines, is hoping its ad offering can become more immersive, by partnering with Starlink to support streaming and gaming in the air. Since launching in June, Kinective has attracted a diverse range of advertisers looking to tap into United's vast customer base. "What we think about Kinective Meda and this omnichannel traveler experience, there really [...]

Retail media is already the third-largest digital ad channel in the US - and it is forecast to make up a quarter of all digital ad spending by 2028, according to eMarketer. That is because it comprises a distinctive mix of consumer transaction data and advertising inventory. But companies emerging in the space should set their own standards and not wait for [...]

TikTok may be seen as a passive entertainment platform where users come to be entertained and educated. But the platform is seeing a shift in how users engage, with many now willing to take action by searching and making purchases based on what they see. "We are seeing 61% of the users that come to TikTok to actually buy something and being influenced [...]

AMENIA, NY — There is more data available for TV ad buyers to leverage for improved targeting than many of them appreciate. That is according to one executive who helps brands better understand their customers. In this video interview with Beet.TV's Rob Williams., Brad Danaher, VP, Advanced TV, TransUnion, said his company often finds itself "alerting" ad buyers to the growing range [...]

When it comes to breast cancer, many people believe it's primarily hereditary. However, as Cara Lewis, a 19-year breast cancer survivor, points out, a large percentage of women diagnosed each year – somewhere around 40-50% – have no family history of the disease. Lewis, who is Chief Investment & activation Officer, dentsu international, and was diagnosed at age 29, has been [...]

The worlds of retail media and commerce media are evolving fast, but a shakeout is coming as companies decide which part of the landscape they want to own. That is according to Brian Monahan, Global Client President and Head of Retail Media Solutions at agency holding group Dentsu. "It'll be interesting to see the shakeout of how commerce media fits in the [...]

As the customer journey spreads across multiple devices, channels and platforms, data is becoming "more sparse and fragmented", leaving gaps in traditional attribution methods. TikTok says it will have a “busy year ahead”, launching new advertising and measurement tools. In this video interview with Beet.TV, Ann Nguyen, Global Head of Measurement, Product Solutions & Operations at TikTok, explained the latest announcements. Conversion lift [...]

In the immersive world of Roblox, gamers come for entertainment and connection with friends. But the platform is also proving to be a new tool for creators and advertisers alike. A recent study found that over the past seven years, more than 18,000 creator jobs have been generated through Roblox. "Roblox offers a whole suite of free creation tools that allow people [...]

In a crowded streaming market, Philo wants to set itself apart with a focus on delivering value and accessibility to customers seeking entertainment and lifestyle content. The virtual MVPD (multichannel video programming distributor) has carved out a niche by offering a more affordable bundle that excludes sports, while providing an extensive lineup of programming from major media companies like A+E, AMC, [...]

Diagnosed with breast cancer at age 29, Cara Lewis' perspective on the priorities of work and personal life were profoundly changed. Timed to Breast Cancer Awareness Month, Beet.TV has republished Cara's 2023 interview, where Dentsu's Chief Investment & Activation Officer discusses her journey and her role as an advocate. Cara told Beet.TV her health journey has made her a “better leader,” making [...]

AMENIA, N.Y. – Digital advertising has financed the broad availability of free stuff for consumers, whether it’s educational videos on YouTube or Web-based software for creators or encrypted messaging. Unfortunately, the vibrancy of this digital environment is threatened because of outdated methods to determine whether content is brand-safe. “The problem is the technology that was built back then is still being [...]

AMENIA, NY — In the emerging world of retail media networks, through which retailers are becoming advertising platforms, how does media planning change? Lisa Giacosa is aiming to move planning “upfront”. "Rather than thinking about a consumer and a shopper, we see the human that is both of those things," said Giacosa, Chief Investment Officer of Publicis Media's Spark Foundry, in this video [...]

Editor's note: Patel left TelevisaUnivision after this interview was taped in July. AMENIA, NY — TelevisaUnivision is seeing streaming as a major growth opportunity, having experienced significant increases in engagement and subscribers on its ViX platform. The company recently hit 50 million monthly active users on ViX, the world's largest Spanish-language streaming service, and has seen a 70% increase in engagement year-over-year. "It's just [...]