MIAMI – Millions of households have connected their televisions directly to the internet, opening up a digital avenue more interactions between brands and audiences. Digital advertising platform KERV Interactive is working with media companies and retailers to create shoppable television that’s convenient for viewers. Among its recent efforts, KERV has collaborated with NBCUniversal and Walmart to offer shoppable moments in the [...]

MIAMI — As eyeballs migrate en masse to streaming services, industry leaders are grappling with the challenges and opportunities. While much consumption has moved to on-demand, where programmatic and targeted ads excel, live TV remains a big draw. So how can live TV benefit from programmatic tricks? In this video interview with Beet.TV at POSSIBLE 2024, Nick Coté, Senior Director, Inventory Partnerships [...]

MIAMI — Marketers once had a straightforward mission: understand the audience, devise a campaign, and deliver it, mostly through TV spots. The multi-platform era of fragmentation has changed all that, and Lydia Daly is trying to understand the new world. In this video interview with Beet.TV, Daly, SVP, Audience Impact & Intelligence, Paramount, paints a contrasting picture of today's media insights landscape. Resonance at Live [...]

MIAMI — TelevisaUnivision’s streaming platform, ViX, has grown fast in the last couple of years since it’s launch - but Dan Riess is still trying to help advertisers tap into the opportunity. "We're really happy with it," says Riess, EVP, Chief Growth Officer, TelevisaUnivision, highlighting the platform's significant strides in audience engagement, distribution, and content integration with linear channels. In this video [...]

MIAMI — Advertisers are constantly chasing the next innovation that will capture consumer attention without disrupting their viewing experience. For Peter Crofut, VP of Business Development at Wurl, the answer lies in the harmonization of ad content with the viewer's emotional state. In this video interview with Beet.TV, Crofut emphasizes the importance of emotional congruence, suggesting that the future of advertising, particularly in Connected [...]

NEW YORK – Smartphones have become digital appendages for millions of people, making mobile devices powerful tools for gathering first-party data about consumer behavior – both online and in real life. T-Mobile Advertising Solutions aims to help marketers harness the data for audience targeting while also protecting customer privacy. “With T-Ads, what we're able to do….in a highly privacy-compliant way, is [...]

MIAMI – Artificial intelligence has become more well known among consumers who use the technology in popular text-generation apps such as ChatGPT and in internet searches. In the realm of advertising, AI applications are found throughout the media supply chain. “It's really AI throughout the workflow from media planning, media optimization and creative,” Michelle Weiskittel, head of media, creative and operations [...]

MIAMI — In the evolving digital landscape, where addressability and the very nature of identifiers are shifting, the call for effective interoperability has never been louder. In this video interview with Beet.TV, Julie Clark, SVP of Media & Entertainment at TransUnion, underscores the urgency of this development. "Interoperability is essential to be able to make the move between audiences, analytics, and activation," [...]

Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter.  It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo. It turned grief into a movement and the formation of a charitable foundation that offers a creative living curriculum to schools and community organizations throughout the United [...]

MIAMI — They may have traditionally been considered different channels - but Dan Riess thinks social and streaming are colliding. In this video interview with Beet.TV, Riess, EVP, Chief Growth Officer, TelevisaUnivision, says his company, the Hispanic broadcaster, is seeking audiences with a "social-first" approach. He was speaking with Beet.TV at POSSIBLE 2024. Social-First Approach Riess highlights the rising prominence of social-first strategies within [...]

Are brands missing out on valuable eyeballs by not advertising in mobile games? That is the question Digital Turbine posed in new research revealed at the IAB's NewFronts conference. "Mobile games occupy a significant portion of time from consumers, but don't really command a lot of budget," Greg Wester, Digital Turbine's Chief Marketing Officer for On-Device Business Unit, says in this [...]

MIAMI — A year after Magnite launched ClearLine, a platform designed to give media buyers access to “premium video inventory” without the need for a demand-side platform, how is it shaking-out? Beet.TV caught-up with Michael Barrett, President and CEO, Magnite, at POSSIBLE 2024. "It's not a DSP replacement, but it's significant in converting insertion orders to programmatic delivery," says Barrett. Unlocking Programmatic Potential in [...]

Teads is taking its attention optimization capabilities in digital advertising and expanding them to the world of connected TV. The company is also making attention measurement more actionable for planning, optimizing and managing campaigns. "We made a commitment at the end of that presentation to two things," says Neala Brown, SVP of Strategy & Insights at Teads, in this video interview with [...]

MIAMI – Many retailers have set up media networks to sell digital advertising space to brands that want to reach consumers as they shop online. As retailers become suppliers of advertising inventory to the brands that supply products to their stores, the relationships between the two are changing. Brands “have a merchandising relationship, a supply-chain relationship. They bring us a lot [...]

Following Walmart’s agreement to buy the group, VIZIO brought a line-up of new smart TV advertising opportunities to the recent NewFronts event. In this video interview with Beet.TV, Adam Bergman, Group VP of Advertising & Data Sales at VIZIO, reflects on the showcase, where the company professed its history of smart TV innovation and its relationships with the media community. "Since the [...]

MIAMI — Creation wasn’t supposed to be about fragmentation. But that’s what many media companies and advertisers think they have ended up with, as a plethora of platforms and technology standards competes for attention. Faced with the impact, brands and their agencies are seeking ways to manage reach and frequency in Connected TV (CTV) as they have historically done with traditional TV. Rose McGovern wants [...]

SAN JUAN, PR – The television advertising market is gradually become more automated as more buyers and sellers adopt software tools that have been used for years with digital display and online video. Amid the expansion of programmatic technology come more opportunities for real-time bidding on connected television ad placements. “Biddable connected TV is really just another opportunity for advertisers to [...]

As the media landscape continues to evolve, advertisers are increasingly focusing their spending on streaming and Connected TV (CTV). However, the shift is not without its challenges, and a comprehensive video strategy must incorporate linear TV, streaming, and online video, says Steve Bagdasarian, Chief Commercial Officer at Comscore, in this video interview with Beet.TV editorial director Lisa Granatstein. "The opportunities with streaming [...]

The television landscape has undergone a dramatic transformation in recent years, with the pandemic accelerating the adoption of streaming services. On that platform, Tony Marlow believes that 2024 will be the year of shoppable TV and political spending. In this video interview with Beet.TV editorial Lisa Granatstein, he opens up on the dynamics in the year ahead. Swing The Election Marlow, CMO, LG Ad [...]

MIAMI – Many households have shifted their television viewing to streaming video, leading advertisers to set aside a bigger portion of their media budgets to connected television. Determining whether their ads are being seen is a key need for marketers of consumer packaged goods. “Content is definitely king again,” Vinny Rinaldi, head of media and analytics at Hershey Co., said in [...]