Neal Shapiro: Video Journalism Will Succeed Online with “Truth and Integrity”
Neal Shapiro is longtime network news producer and former president of NBC News, now President and CEO of WNET/Thirteen, the flagship PBS station in New York.
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Dana Perino: President Obama’s Online Strategy is “Great”
NEW YORK — Dana Perino, former White House Press Secretary to President George Bush, thinks that President Obama's use of online video for his weekly addresses is "great."
JibJab’s Founders: Online Video Success Doesn’t Depend on Advertising
Scott Kirsner here… long-time fan of Beet.TV, first-time guest blogger. Like Andy, I’ve been following the evolution of online video as an incredibly powerful new distribution channel for content, writing in the Boston Globe, Variety, the NY Times, and on my own blog, CinemaTech.
Fliqz CEO: Small Video Publishers Can Make Money, but Not With Ads
Only large publishers with mainstream content–like CNN and Disney–should expect to make significant money from video ad revenue online, according to Benjamin Wayne, CEO of white-label plug-and-play video solution Fliqz. "It really doesn’t get interesting from a revenue perspective unless you can get to 20 or 30 million impressions a month. And when you consider […]
Online Video Ad Market Will Emulate TV, eMarketer’s David Hallerman
Video advertising in the U.S. only makes up two percent of the online advertising market but will make up 10 percent by 2013, according to eMarketer's August projections, eMarketer analyst David Hallerman said during Beet.TV's online video roundtable Monday. He told me during a video interview that traditional video advertising, such as pre-roll, will compose […]
The Beet.TV Online Video Roundtable: Live Streaming, Blogging from 30 Rock, Right Here
(Update: The conference ended at noon. The on-demand videos of the event are published above.) The Beet.TV Online Video Roundtable is taking place at the msnbc.com digital cafe today at 30 Rockefeller Plaza in New York City from 9 a.m. to noon, and we're streaming the event live using Mogulus. For a list of participants, […]
“Big Money” for Original Web Video will come from Brand Integration and Product Placement, CBS’ Jigar Thakarar
With the audiences relatively small for original Web video, the opportunity for producers and distributors to make money will come from brand messages and product placements "baked" into the video, says Jigar Thakarar, Director, Web Original Content Strategy at CBS Interactive. (You will find his comments 2:30 into this clip.)
Jaman Makes Deal with Paramount, Heads Mainstream
When I first blogged about film distribution site Jaman, I noted that the company had carved out a niche for itself in a crowded market by focusing on independent and international films. Jaman’s deal with Paramount means the site will host mainstream content–and that it will now have to compete heavyweights like Apple, Wal-Mart, Netflix, […]
Jaman brings 3,500 indie, international films online
LOS ANGELES–The online movie distribution company Jaman has made a niche for itself in the online film distribution market, focusing on indie and international films rather than big Hollywood hits. The site offers 3,500 films–the kind that do well at film festivals, like The World’s Fastest Indian and Redacted. Films can usually be rented for […]
Hayden Black Finds Online Success with “Goodnight Burbank” and “Abigail’s X-Rated Teen Diary”
Hayden Black is one of a growing group of director/writers/producers in Hollywood who are finding success in original, serialized programming for the Web. I caught up with Hayden earlier this month. He talks about "Goodnight Burbank" and his latest hit, "Abigail’s X-Rated Teen Diary." Abigail, the 13 year-old lead character suffers from a (fictional) genetic […]
Women Command Higher Ad Dollars Around Online Video
Jayant Kadambi, CEO and co-founder of YuMe Networks, an advertising network for online video, told me that women viewers, from ages 18-34, are highly desirable to marketers and get higher advertising rates then men in the same age group. As far as rates at YuMe, he says that cost-per-thousand views, the measurement used to set […]
Akamai to Launch HD Portal on Monday with Dramatic Video from the BBC, NBA, MTV & CBS as High Def Era Dawns Online
Click To Play A new era of high definition online video will begin on Monday when Akamai launches a showcase portal for videos from customers including the BBC, NBA, MTV and others. The term HD has been bantered about quite a lot in the context of Web video. But by our understanding, "true" high def […]
Level 3 Makes Big Moves in CDN Space with Acquisition of Servcast
Click To Play As the explosion of streaming video makes huge bandwidth demands, the business of content delivery networks (CDN’s) is booming and new players, large and small, are moving quickly. Just yesterday VeriSign, which is getting in the CDN business in a big way, announced a deal to distribute BBC video. Level 3, a […]
CNET Gets Online Video Programming Right, Declares Ogilvy’s David Rittenhouse
Click To Play Here’s the second part of my chat with David Rittenhouse, a senior executive at Ogilvy who is spearheading advertising on new media platforms for agency clients including IBM. David is keen on CNET’s approach to online video as an effective platform for advertisers, notably IBM’s sponsorship of the CIO Vision Series […]
Ogilvy’s New Media Guru On Opportunities and Pitfalls of Online Video Advertising…Humor Isn’t Always Funny
Click To Play I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference. David is one of the industry’s savviest observers of new media. As part of the agency’s "neo" division, he devises edgy media plans for Ogilvy clients including IBM. I sat down with him in […]
Ad-Market Power Is Shifting With Control of Consumer Data: LUMA’s Conor McKenna
LAS VEGAS – Retailers have emerged as significant players in the advertising market as brands seek to reach consumers not only when they’re most ready to shop, but also because retailers have troves of first-party data that provide insights into people’s shopping habits. The data are a valuable resource that gives retailers greater power in […]
Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems
SANTA MONICA — For many, the promise is clear – programmatic ad technology is about automating ad operations, leaning back and revelling in efficiency. If only it were really like that in practice. In this recorded fireside interview with Tameka Kee at Beet Retreat Santa Monica, Moe Chughtai, Global Head of Advanced TV, MiQ, explains […]
There’s Power & Purpose In The Pause: LinkedIn’s Acosta
CANNES — It is a fast-moving industry, particularly for younger professionals who are keen to hustle and prove themselves. But what if we could speed up a more purposeful media business by slowing down? In this video interview with Tameka Kee for Beet.TV, Illianna Acosta, Sr. Manager, Channel Sales – AdTech Partners, LinkedIn, says reflection […]
Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
Although behavioral targeting may appear on the rocks, the established digital ad tactic may not be completely shipwrecked. Instead, a likely outcome is that the tactical correction now underway, thanks to the deprecation of digital identifiers, will lead to a balance of approaches. In this video interview with Beet.TV, Jenn Chen, president and chief revenue […]
With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
SAN JUAN, Puerto Rico – In a further sign the media landscape is evolving to help advertisers understand the actions TV viewers take after ad exposure, EDO Inc, a provider of such data is raising an $80 million funding round. The new money comes from LA media investor Shamrock Capital, following an earlier $12 million […]