Back in the summer, Eyeview took on $8.1 million in third-round funding to build out its personalized video ad business. Now the firm is upping its staff count and opening sales offices across the US, says CEO Oren Harnevo. The New York-based company’s technology lets advertisers customize text and graphic assets in the same video […]
The third annual Beet.TV Executive Retreat is January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques. Over the course of next two days of panels and presentations, this group of industry leaders will explore the emerging medium of digital video. Topics will include ad effectiveness and measurement; the emerging platforms and […]
Some advertisers create three or four different versions of ads for differing demographic targets. Eyeview creates tens of thousands. The New York- and Tel Aviv-based ad tech firm, which took an $8.1 million third funding round this summer, draws on many data sources to create personalized ads for agencies. “They always come with this one […]
The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques. Over the course of two days of panels and presentations, this group of industry leaders will explore the emerging medium of digital video. Topics will include ad effectiveness and measurement; the emerging platforms […]
Online video affords brands new opportunities when it comes to advertising. Unlike television, where brands serve a single ad, online video ad campaigns can be personalized to reach a much wider audience.
Eyeview, an American/Israeli start-up that creates "personalized" online video ads for brand advertisers, has raised a new round of $5.2 million, TechCrunch reports.
Eyeview, a company which provides brands and their agencies with tools to localize in-instream advertising, has received investment from ex-Google CEO Eric Schmidt's venture fund, Oren Harnevo said in this interview with Beet.TV
Video ad tech vendor Eyeview, which has been more used to helping deliver digital video advertising, is now getting in to the main TV screen in the living room. CEO Oren Harveno tells Beet.TV the company is working with Cablevision and DISH to deliver ads to so-called “addressable” TVs, at the individual household level, plus with Clypd and […]