NAPA, CA — Programmatic video is becoming a more holistic part of media plans, but challenges remain in creative, liquidity and more refined targeting, says Ashley J. Swartz, CEO and Founder of Furious Minds, in this round-up summary report for Beet.TV, from the TubeMogul event that concluded today. “Creative optimization and getting creatives more involved […]
COLOGNE – DMEXCO, a two-day conference here, is the world’s biggest adtech industry gathering, with a thousand exhibitors and 24,000 attendees. Virtually all the major ad agencies, trading desks and technology providers are here, reports Ashley Swartz, founder of the New York-based consultancy Furious Minds and a regular contributor to Beet.TV Swartz outlines a number […]
With the arrival of new broadband technology such as Google Fiber, power will return to the consumer as existing broadband companies fight to remain competitive, says Ashley Swartz, CEO and founder of Furious Minds. Nielsen’s recently-released “Zero TV” study found that more than 5 million U.S. households watch television without cable or satellite providers; these […]
VIEQUES, Puerto Rico — Last week, thought leaders in online video advertising came together to discuss the problems, the challenges and the opportunities of the industry at the Beet Retreat 2013. In this wrap-up video Ashely Swartz, CEO and Founder of Furious Minds, discusses the main thematics that came through in the panels and conversations.
LAS VEGAS — Advertising executives aren't that impressed with the showroom floor at the Consumer Electronics Show this year, says Beet.TV's Ashley Swartz in her wrap-up report from CES. "CES isn't wowing us with innovation this year," she says, adding that the real work is happening behind closed doors, rather than in the booths.
PARIS — The outlook for a viable business around the so-called "second-screen," an app or program running on a tablet or notebook while watching television, is troubled by a highly fragmented technology landscape, the powerful control of content owners, the emergence of "TV Everywhere" and the anticipated "game changer" or automatic content recognition, ACR, says […]
While industry titan Microsoft's swan song at the upcoming Consumer Electronics Show in Las Vegas has grabbed headlines, the annual convention will be a major showcase for convergence and connected TVs.
VIA BEETCAM– The media industry is reimagining what it looks like going forward given the Coronavirus pandemic. In an interview via BeetCam, Ashley J. Swartz, CEO and founder of Furious Corp., discussed some of the upsides and challenges involved with shifting the industry to working from home. There are no longer tools in the arsenal […]
MIAMI – A lack of television advertising inventory yield optimization by media companies can lead to “extreme volatility in pricing” to the tune of nearly 10% of topline revenue. “That is ultimately what is driving the opportunity cost of not maximizing yield,” says Furious Corp. CEO Ashley J. Swartz. Furious Corp. began operations in 2014, […]
MIAMI – Walled gardens. “Barbarians” at the gates of the television industry. Coming together to solve shared challenges. These were some of the propositions at the recent Beet Retreat, as articulated by Furious Corp. CEO Ashley J. Swartz. As she has traditionally done, Swartz—who was both a participant and panel moderator at the Retreat—provides a […]
Every year I provide Beet.TV audiences with the most relevant takeaways and insights I’ve found at CES for the advertising and media industry. CES 2017 proved to be a year that foreshadows incredible impact on the advertising industry. With the ‘Internet of EVERYthing’ and autonomous devices, shopping behaviors and the consumer touch points brands have today […]
LAS VEGAS – Here are some of the take ways from CES 2016 as seen by Ashley J. Swartz, CEO of Furious Corp and frequestn commentator on Beet.TV More Devices, More Touchpoints, More Connections Mean More Data: “The ever increasing number of devices, connections and consumer touchpoints mean more data and more ways to reach […]
While programming has been cited as a motivator for the AT&T-DirectTV deal, the biggest benefits may lie in wireless and Latin America, says Ashley J. Swartz, founder and CEO of Furious Minds, in a commentary for Beet.TV. “What does this deal have that Comcast-Time Warner lacks? That’s wireless,” she says. “Think about the opportunity using […]
Until now, the prospect of retailers using data to follow a customer in and out of store, ultimately aiming to attribute an end purchase back to an ad exposure, was a lofty goal – but rather complex to achieve. But two trends are making it a reality: The growing proportion of retail that occurs in […]
SAN JUAN, PR – Like clockwork every year, predictions are made that addressable TV is nearing a tipping point and will soon become ubiquitous. But TV buyers and sellers are still coming up against significant headwinds that have slowed adoption. “There’s this dark side of addressable with many challenges yet to be addressed, and we […]
SAN JUAN, PR – Today, addressable TV inventory is a limited commodity that fetches a high price, and programmers and distributors tend to sell as much of it as they possibly can. But this approach won’t always increase the value of a linear TV portfolio and may even cause the value of spot inventory to […]
Traditionally, TV has suffered from estimating knowledge about its viewers. The industry has come to call this “probabilistic” targeting. But its flip side, “deterministic” targeting, promises to give advertisers more accuracy by using real viewer data to find the known audiences. As LiveRamp explains it: Deterministic: “Create device relationships by joining devices using personally identifiable […]
The biggest retailers on the block may have stolen a march when it comes to using data for smarter marketing – but soon others will get to benefit from that lead. Speaking with Beet.TV in this video interview, the owner of a software platform powering supply-and-demand advertising data for media companies observes a shift. “If […]
After 11 sessions, audience debate and a reception at the new headquarters of GroupM Worldwide at f the World Trade Center, what did it all boil down to? On August 7, Beet.TV convened executives from advertising, media and technology companies for Beet Retreat in the City, “We’re Going Local!”, an afternoon of hashing-out how new […]
SAN JUAN — As much of the advertising landscape moves from human-, direct-sold advertisements to a data-infused, automated process, does the nature of TV become mechanistic along with it? That was one of the many tricky balances debated in a fireside discussion at Beet Retreat between Turner EVP of data strategy and product innovation Jesse Redniss […]