HOLLYWOOD, Florida – Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. “From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant and better ad experience than they’ve had historically in TV,” says VP of Advertising & Audience Development […]
MIAMI — Addressable TV, the idea that brands can target TV viewers at the individual household level using IP connections and data, is growing up, now that it can reportedly target around 50 million US households. But a nationwide footprint is still some way off, many industry execs believe. Tim Hanlon, founder and CEO of […]
LONDON — What if Netflix started running ads? It is a topic that has previously been debated here on Beet.TV, with one exec betting: “They’re going to have to start to deploy some type of advertising model to recoup some of the revenue that they’re spending on this programming.” A new thorough analysis has shed some hard […]
They are the big beasts of the digital-video world. Netflix and Amazon are fast gathering subscribers to their paid, ad-free online video offerings. But, with their platforms gaining traction in the living room, aren’t they ignoring a pretty big TV advertising opportunity? “They’re all spending millions and millions of dollars to produce this content – so […]
LAS VEGAS — The New York Times has intrigued many with sponsored articles it has run under the “Paid Posts” scheme it launched in 2014. Now it is finding that branded articles carrying video are consumed most. “A lot of our best-performing stories have had video as part of them; many of them are multi-media,” Times […]
Hearst has just launched “CosmoBody,” a daily fitness show which is advertiser-free and is being offered on a subscription basis. This is the first of what will be a number of Hearst titles and Hearst partners who will be part of a new “Netflix model,” explains Chris Grosso, SVP and GM of Hearst Digital Studios, […]
SAN FRANCISCO — Netflix is building an in-house programmatic operation with the primary goal to build brand awareness, explains Kathy O’Dowd, Senior Director, Programmatic Buying for Netflix in this video segment. Both O’Dowd and Mike Zeman recently joined Netflix from VivaKi, the big media agency. In this segment from the Beet.TV summit on programmatic […]
A Beet.TV Leadership Summit in San Francisco, March 25 Presented by: Keynote Speaker Kristi Argyilan, President, Magna Global, USA Confirmed Speakers Dan Ackerman, SVP Programmatic TV, Adap.tv David Algranati, SVP, Product Innovation and Custom Research, Rentrak Michael Brunick, SVP Programmatic, Magna Global Gregg Colvin, COO, Universal McCann ,NA Paul Dolan, SVP, Global Business Development, Xaxis Toby […]
AMSTERDAM — Discovery Networks is keen on on-demand offerings like TV Everywhere, over-the-top and broadband video, but is much more cautious about services like Netflix that could cannibalize the existing business, says Mark Hollinger, President and CEO of Discovery Networks International, during an interview with Beet.TV at the IBC conference.
ORLANDO, Fl – Candy gets sticky, but, when it comes to audience engagement, could live sports be stickier? “Sports brings culture together,” according to Vinny Rinaldi, VP of media and marketing technology at The Hershey Company. In this video interview with Beet.TV at the ANA’s Masters of Marketing conference, Rinaldi said the confectionary company is […]
Executives from leading media and advertising companies have joined together in a major campaign to curb gun violence. Created in the wake of 2012 mass shooting at a Connecticut elementary school, the Sandy Hook Promise, and its Media Council, have raised funds and garnered some $125 million in public service airtime. The organization is focused […]
MARCO ISLAND, FL – Amazon, Netflix and Disney are among the media owners that have started to sell advertising on their streaming services, giving brands more ways to reach U.S. consumers. Those audiences include people whose viewing habits shifted away from traditional linear television during the pandemic, which temporarily halted live sports and the production […]
LAS VEGAS – Many consumers divide their time spent with media among a wide array of content providers and devices. A variety of data signals provides clues for how to reach them. “If you think about just using data to find an audience, you have to think about how then that plays out in terms […]
SANTA MONICA, CA – Connected television’s roots are in ad-free subscription services such as Netflix, similar to the ad-free channels on cable such as HBO. The business model is evolving as consumers look for ways to cut their spending on streaming and streaming platforms add commercial breaks among their premium content. There are differences, though. […]
SANTA MONICA, CA – Connected television is rooted in an ad-free experience, but that’s changing as popular services such as Netflix, Disney+ and Amazon Prime Video offer ad-supported tiers. Because CTV is digitized, it can more readily adopt automated buying and selling of advertising. “CTV has a big opportunity to learn from the programmatic landscape […]
LAS VEGAS — At CES 2024, artificial intelligence was, of course, on the lips of most attendees. For Sir Martin Sorrell, the leading advertising industry figure who is Executive Chairman, S4 Capital, AI has much potential in advertising. In this video interview with Beet.TV, Sorrell says he sees a technology that will be a double-edged […]
SANTA MONICA, CA — Once upon a time, when we talked about video advertising, we talked about a dearth of quality ad inventory supply. Over time, that has emerged to be anything but. Now a glut of supply is a problem facing many. In this video interview with Beet.TV, Jake Richardson, Head of Connected TV, […]
CANNES – Walt Disney in the past decade has expanded video distribution with the launch of streaming services that can reach a broader range of connected devices such as smart TVs and mobile phones. Each of Disney Streaming’s major brands – Disney+, ESPN+ and Hulu – has uncovered consumer insights that are meaningful to advertisers. […]
“Brilliant at the basics.” That’s how Netflix described its approach to consumer experience and advertising during Beet.TV’s Beet Retreat in the Berkshires 2023. The phrase aptly captures the sentiment of many industry leaders, who are striving to balance the rapid evolution of technology and platforms with the need for consistent, high-quality consumer interactions. Joanna O’Connell, […]
Next week’s Cannes Lions International Festival of Creativity comes after a period of massive upheaval for the media and marketing industries that sped up longer-term shifts. The pandemic led to greater consumer adoption of internet-connected television, and media companies raced to differentiate their streaming services with vast libraries of movies and TV shows. More recently, […]