The UK advertising industry is steadily pushing forward with an initiative to implement a common approach to measuring media consumption across screens. Led by the ISBA (Incorporated Society of British Advertisers) trade body, Project Origin has brought together advertisers, platforms, broadcasters and media agencies. In this video interview with The Project X Institute executive director […]
How much of brands’ digital ad spend is simply wasted? That’s the question Bob Liodice wants an answer to. In April, the Association of National Advertisers (ANA), of which Liodice is CEO, issued a call seeking a consultant to conduct a study to help the organization understand how much actual spend is siphoned off in […]
LOS ANGELES – IRIS.tv is taking an $18 million Series B funding round to tackle problems in connected TV and online video advertising. The LA company offers a contextual video marketplace which uses natural language processing to automatically add and structure video metadata, helping ad buyers decide which inventory to buy against. In this video interview […]
Since it was founded by a team of data scientists in Edinburgh in 2012, TVSquared has ploughed a furrow enabling the measurement of internet TV ads all the way through to customer actions like website visitation and actual purchase. But now TVSquared wants to broaden the number of platforms it works across. This week, the […]
These days, retailers are not just advertisers who try to reach consumers with messages for the products they sell. In the new digital era, they are also the publisher from which products’ manufacturers buy those messages. Over the last year or two, Target, Walmart and CVS have all launched their own media networks. In this […]
For any retailer with an online strategy, 2020 was likely a year of growth. But, outside of merely retail itself, retailers also now have a big new opportunity – to become advertising platforms. Over the last year or two, Target, Walmart and CVS have all launched their own media networks. In this video interview with […]
Education, technology and facts may now be winning back some advertisers who fled news at the start of the COVID-19 pandemic. In this video discussion with John Montgomery, GroupM’s Global EVP of Brand Safety, Integral Ad Science (IAS) CEO Lisa Utzschneider reveals new research showing advertisers’ keyword blocking of news stories containing “coronavirus” and “COVID-19” […]
The COVID-19 pandemic is bad news for advertising-dependent broadcasters and bad news for brands in certain impacted industries. But, for advertisers whose products go unaffected by lockdown, the current circumstances have conspired to present a cost-effective opportunity. In this video interview from London with Jon Watts for Beet.TV, Matt Hill, the research and planning director […]
VIA BEETCAM — Fears that COVID-19 will hurt the global media industry are spreading as fast as the coronavirus itself. But which parts of the ecology will suffer most, and how exactly? In this video interview with Beet.TV, James Fennessy, CEO of Standard Media Index (SMI), offers his view. SMI has sight of advertising trends because […]
The emerging future in which software can measure all TV viewing and link viewers’ consequential outcomes back to ad exposures is coming in to view. And some agencies are stepping up to demand that proof as a baseline. Case in point: Horizon Media, the large independent agency. In this video interview with Beet.TV, David Campanelli, […]
Direct-to-consumer brands are growing, and they want more ad exposure. So how should TV platforms best exploit that opportunity? In January, eMarketer counted more than 400 D2C brands operating in the US. IAB analyzed 250 of them. Commonly described as including Casper, Dollar Shave Club and Chubbies, they typically got their early lift by leveraging targeting online ads, […]
As television advertising measurement evolves from probabilistic to deterministic, it’s sparking a related evolution. The end result could be called high-speed marketing mix modeling (MMM) on cruise control. “I think we’ll get to the day where it’s always on, real-time measurement,” says Bob Ivins, Chief Data Officer of NCC Media. Not that long ago, MMM […]
CANNES — Many observers saw the future destruction coming. Craigslist’s local ads posed a clear threat to classifieds, social networks presented rival sources for community news; all began long ago. Still, local news publishers, when they were in the throes of attempting to build their own digital platform, often found it hard to see that […]
Even as digital and traditional media compete for advertising dollars, some traditions remain resilient. A good example is the ongoing Upfront negotiating season, which began in the last quarter of 2017, during which media buyers make long-term spending commitments. “Time has proven that making the long-term bet is a good idea for both sides in […]
LOS ANGELES – After a month in which advertisers, agencies and publishing platforms have been pilloried in the press for allowing ads to fund shady content like terrorist recruiting videos, the world’s largest media agency is asking platforms to make a simple change it says could solve the problem. “We think we can catch 99.9% of […]
How does a consistently profitable online and bricks-and-mortar retailer thrive without spending money on television advertising? By going big on video, constantly testing and iterating and using ad cost metrics to measure campaign ROI. “We’re definitely in the camp of being very pro video,” says Luke Chatelain, VP of Innovation at West Elm, the furniture […]
The US is lagging behind in efforts to create a unified currency for measuring TV and video consumption across platforms – but only because the size of the business there makes it a juggernaut that is difficult to push. That is the viewpoint of one media measurement chief who has a great global overview of the worldwide pace […]
HOLLYWOOD, Florida — The company which publishes IGN, AskMen and PC Magazine is eager to distribute more video through social networks, seeing them represent inventory to carry TV-style ads. That is according to Ziff Davis CEO Vivek Shah. In this video interview with Beet.TV, Shah says Ziff Davis is making videos for Facebook that carry sponsor […]
COLOGNE — In the TV series The X-Files, paranormal investigators Mulder and Scully had, at their disposal, a trio of good-guy computer hackers named The Lone Gunmen. What if hard-pressed advertisers, also searching for a solution, could call on such a squad, too? That would probably look a lot like White Ops, a group of do-good hackers […]
COLOGNE — Last year, 4C Insights of Chicago bought itself a leg up in the fusion of social and TV advertising, by acquiring TV monitoring outfit Teletrax from Civolution, to know what’s airing when and where. Now the online ad targeting outfit is tooling up for further expansion, by taking a $26m series C investment from Kayne […]