LOS ANGELES – Advertisers increasingly need a combination of media, data and technology to improve the outcomes of their campaigns. These tools are especially important as the media marketplace grows more fragmented among connected devices and types of content. “We know not all of our clients are going to want the same thing, and typically […]
LOS ANGELES – Marketers have more ways to measure the effectiveness of their advertising campaigns with strategies that consider business outcomes. This transformation is affecting the way agencies work with clients and their media partners. “I would love to be able to spend less of my day thinking about strategic ways to work with the […]
LOS ANGELES — The theory: the new-look TV ad business can look a lot like digital, significantly automated. The reality: so many Excel sheets still pushed between buyers and sellers. In this video interview with Furious Corp CEO Ashley J. Swartz for Beet.TV’s Beet Retreat Santa Monica, Richard Nunn, VP & GM, Advertising Suite, Comcast […]
LOS ANGELES – The growing fragmentation of the media landscape amid the proliferation of video apps for connected devices adds to the challenge for marketers that seek to reach consumers. Taking a unified approach to these digital video outlets and traditional linear television is the best way for brands to derive greater value from their […]
LOS ANGELES – Once upon a time, measuring TV ads was straightforward, if not terribly effective. Now, the increasing likelihood is that the practice will be owned by every actor in the system and will mean far higher accuracy. That is the vision according to Kris Magel, VP and head of agency development at Samba […]
SAN JUAN, PR — What’s to blame for lack of forward momentum in advanced TV targeting? Is it inadequate technology or executives who are not yet ready to embrace it? At Beet Retreat San Juan 2020, a panel dubbed Investment and Innovation – Where Next? chewed over that topic: Tal Chalozin, CTO & Co-Founder, Innovid […]
There’s currently great potential to evolve and enhance linear TV measurement in a way that could b currency-grade. In a Beet.TV townhall interview with Ashley J. Swartz, CEO and founder of Furious Corp, Scott Grunther, CRO of EDO, explained how defining impact and reaching scale are important steps. Grunther says that EDO is focused on […]
SAN JUAN, PR — How much methods should a broadcaster use through which to take advertising dollars, and how much control should it exert? Those were some of the questions being asked at the recent Beet Retreat San Juan 2020, when Julian Zilberbrand stepped up. Zilberbrand, EVP of audience science at Viacom, was asked by […]
SAN JUAN, PR — In 2020, the tools on offer in the TV industry allow advertisers to use data to plan and target the optimum ad campaign. But driving widespread adoption is going to take a culture shift. So says Kim Norris, VP at Charter’s Spectrum Reach ad sales division. “First, you have to change culture. […]
SAN JUAN, PR — Despite the apparent coming-together of television and digital video advertising, ad buyers are still too often divided in two two teams, according to one publisher hoping for change. In this video interview with Beet.TV, Hulu director of ad sales research Asaf Davidov complains that differences persist. “When we’re talking to TV […]
SAN JUAN, PR — Samsung is preparing to tie together its mobile and connected TV ecosystems in an advertising services upgrade due later this year. In this townhall discussion for Beet.TV, Michael Scott, Samsung Ads’ head of brand sales in North America, was asked what role mobile plays in his connected TV offering. “We’re in […]
SAN JUAN, PR — The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly. But the emerging focus on “attribution” and “outcomes” doesn’t come as easy as it sounds. “Data is not sexy,” Hinnant says, in this Beet Retreat […]
SAN JUAN, PR– In a landscape that values data, measurement, ROI, and other affirming selling points, why is it so hard to navigate? In a town hall with Ashley J. Swartz, CEO and founder of Furious Corp. at the Beet Retreat in San Juan, Jonathan Steuer, chief research officer at Omnicom Media Group, explored how […]
SAN JUAN, PR – In the new world of marketing, a host of speed humps lay on the road ahead. GDPR, CCPA and other new privacy regulations challenge seek to limit companies’ use of consumers’ data. But Michael Parkes doesn’t see speed humps, he sees a ramp. “I actually think privacy is going to be […]
SAN JUAN, PR — The ad industry needs to start talking the same language and cooperating on data sharing if all players are going to elevate to meet the opportunity of advanced targeting techniques. That is according to Dan Ackerman, Samba TV chief revenue officer. In this video interview with Beet.TV, Ackerman talks about the […]
LONDON– How will media buys change during the 2020 election? According to Ashley J. Swartz, CEO and founder of Furious Corp., the focus will shift back to what’s tried and true: television. In an interview with Beet.TV, Swartz explained that digital, digital targeting and social media will continue to be important, but after a tumultuous […]
LONDON — TV distributors no longer have to hold themselves back by selling ads according to channel. Nor do they have to limit themselves by offering ads only from their own marketplace. TVbeat, a technology company, says they should open up and go wide. In this video interview with Furious Corp CEO Ashley J. Swartz […]
LONDON– In the television industry, the 2010s were marked by a ratings rebellion and a pivot towards impressions. In an interview with Ashley J. Swartz, CEO and founder of Furious Corp. on behalf of Beet.TV, Calum Smeaton, CEO and founder of TVSquared, says there’s still a long way to go as far as performance measurements […]
LONDON — After its UK subsidiary Virgin Media spent the last two years integrating with rival pay-TV operator Sky to light up targeted TV ad capabilities, Liberty Global will use the deal as a template for future European roll-outs. In 2017, rival Virgin Media, a cable TV operator, announced it would take on Sky’s AdSmart to power […]
LONDON — It’s a fragmented world, and none more so than in a fragmented continent. Advertisers want to be able to reach viewers across the plethora of video screens and services – but their agencies are hard-pressed to measure their impact. That goes doubly so when new services keep popping up which don’t necessarily subscribe […]