CHICAGO – While the buying of selling of video advertising via automated exchanges is growing quickly, there are a number of conflicting agendas emerging between advertisers, who are seeking effective pricing, versus the sellers of the content who want to maintain control over rates and inventory, observes industry analyst Ashley Swartz in her wrap-up of […]
MONACO — Broadcasters have been reluctant to participate in programmatic buying online, but that may change soon because brands want more audience buying, says Marco Bertozzi, EMEA Executive Managing Director for the VivaKi Nerve Center, during an interview with Beet.TV at the Monaco Media Forum. "In every market we're talking to [broadcasters] about how we can work […]
CHICAGO – In one its first implementation with a major publisher, Google Stack has been intergrated into the Weather Channel’s digital operations says Curt Hecht, Chief Revenue Officer, in this interview with Beet.TV
LAS VEGAS — It’s nearly a year since Tim Jones, then regional CEO of Zenith Optimedia, stepped up to lead Publicis Media’s Americas division after the ad agency group’s latest reorg. But that was the past. What is on Jones’ mind when it comes to the future of media? To find out, Beet.TV caught up with […]
CANNES — In June at Cannes Lions, Merkle, the independent data-driven ad-tech company, announced the launch of its Programmatic Addressable Marketplace, the latest ad targeting product to hit the market. As the company put it at the time, “PAM represents the industry’s first premium programmatic advertising solution that enables deterministic, people-based targeting and measurement across premium […]
In the beginning, there was real-time bidding, for ads in open-auction networks. And some advertisers sought greater control. So ad-tech vendors separated the light from the darkness, creating private marketplaces. By constraining the inventory available through private marketplaces and giving advertisers greater control over what they buy, platforms have developed a “best of both” approach to their offering, says […]
VIEQUES, PR — Perhaps better known to many professionals as an ad-tech analyst, now Joanna O’Connell has gone inside, joining MediaMath as chief marketing officer, to tell the world about the company as it nears its decade in business. O’Connell spent three years advising marketers as a Forrester analyst before building out AdExchanger‘s research and analysis capability. Joining a technology vendor may seem […]
Marco Bertozzi, who had been at the Publicis’ VivaKi unit, as President of Global Clients, has transitioned to a corporate role at Starcom MediaVest as CEO of Performance Marketing, a new position. According to the report in Digiday which first reported the news, his job will be: to draw on SMG’s current resources both from existing […]
COLOGNE — Some folks in communications are starting to get excited about greater prospects for connecting up advertising and marketing. VivaKi, the advertising group Publicis’ digital unit, is now celebrating the “first birthday” of a partnership with Adobe to do just that. The so-called “Always-On Platform” gives all Publicis agencies access to Adobe’s Marketing Cloud suite, […]
CANNES — During a panel discussion at Cannes Lions, disagreement broke out over how much ad buyers should know about the so-called “transparency” in ad network and programmatic practices. “If the agency and the client can have a very clean discussion about what is the value of the offer and what is the fee they charge, […]
CANNES — We have heard a lot this year about how SMG’s VivaKi has moved much of the functionality of its distinct Audience On Demand programmatic division out in to sibling agencies. That has been the internal reorganization story. But what do clients think? “MediaVest has completely rethought staffing on our business. For the most part, it’s been […]
CANNES — What is the sound of $25 billion changing hands? It’s enough to prompt a sharp in-take of breath from ad agency execs. That is the amount at stake after many of the world’s biggest brands recently began reviewing their long-held agency relations. Why are the brands putting agencies on notice? Because times are a-changin’, say industry […]
Publicis’ VivaKi unit recently reorganized to thread programmatic trading throughout its sibling departments in a bid to take data-based planning to new heights and new media, according to a stablemate exec. “We are thinking not just data-centric but data-centric as it involves your entire media investment,” ZenithOptimedia activation standards, insights and technology EVP Julian Zilberbrand tells Beet.TV in […]
The recent decision of Publicis’ VivaKi to spread its Audience On Demand across the unit shows how “programmatic” methods of automating the trading of ads are becoming more embedded across ad agencies, says Rubicon Project marketplace development SVP Jay Sears. “A lot of the headlines have gotten it incorrect,’ he tells Beet.TV in this video interview. “The headlines […]
presented by & Program of Events Thursday, January 22 Friday, January 23 Saturday, January 24 Special Participants Important Information Thursday, January 22 12 noon – 6:00 p.m. Video interviews will be conducted with early arriving participants in Studio 7 (on the conference floor level). All participants should book a 10-minute block with katy@beet.tv These individual […]
Brands that previously let their ad agencies get on with the business of advertising are increasingly using available new technology platforms do do some of the work themselves. So is the very existence of the media agency under threat? Not according to one agency exec who has just crossed to the other side. “More clients […]
In 2015, WPP’s large portfolio of digital agencies, tech providers and content companies, which are fully or partly owned by WPP, will be organized into a “complete” offering that can “compete with any company in the world,” says David J. Moore, President of WPP Digital and Chairman of Xaxis, in this interview with Beet.TV Moore […]
We are pleased to announce plans for the next Beet Retreat, our fourth annual meeting of senior industry leaders for three days of workshops, networking, and taped sessions. The event will take place at the W Fort Lauderdale, Florida. The presenting sponsors are AOL and Videology. Participants Will Include: Dan Ackerman, SVP, […]
COLOGNE, Germany – Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform solution called Always-On. Here at DMEXCO, we spoke with Stephen Beringer, President of VivaKi’s Audience on Demand, a Publics digital unit. Always-On will be available to all the Publicis agencies. Beringer describes the platform as […]
As online advertising hurtles into a more programmatic future, video content marketing firm Visible Measures is following suit and plans to offer more self-serve options for brands partners in 2014, says Paul Krasinski, Chief Marketing Officer at Visible Measures in an interview with Beet.TV. The company introduced this week a demand-side platform called FabricSM that marketers, agencies, […]