CANNES — USA Today’s weekly virtual reality news show “VRtually There” may not even have launched yet – but that isn’t stopping the news publisher from touting the product to advertisers, all the same. Publisher Gannett announced in March that VRtually There would launch in the spring, bringing scheduled weekly news to consumers in virtual space. Speaking at […]
In what he sees as an “unprecedented” television UpFront negotiating season this year, the U.S. CEO of media agency Carat sees more TV budgets migrating to venues like online video and believes his company will work with fewer providers to extract the most value in the marketplace. Doug Ray says the current UpFront buzz centers on […]
LAS VEGAS — Over the years, CNN’s online video strategy has ranged from the free to the paid, the locked-down to the open-access, to the in-between. The latest strategy sits in the latter camp, after CNN launched CNNgo – with access to its live stream plus on-demand shows – back in 2014. So how is CNNgo […]
VAIL, CO — Playboy is gearing up to take its content roster to advertisers this coming Digital Content NewFronts, with a brand that has now been virtually purged of the naked flesh that was once is stock in trade. The publisher relaunched playboy.com to remove nudes, and the magazine followed suit in the fall in what was a big move for the […]
This election year, $1.1B of an expected total of $11.4B political ad spending will go to digital, according to a recent Borrell Associates estimate. But how is that money being used online? One advertising technology firm buying ads for campaigns says a new flavour of programmatic is rising – and not all ads have to be political in […]
The emergence of programmatic ad trading technology in to digital video and TV has not yet garnered as many dollars as it has conversation. But that could change with deals like the one Videology has struck to power programmatic linear TV ads for AT&T. Announced last week, the deal will see AT&T allow a group […]
A report being published by a team of hackers-turned-corporate warriors has estimated online advertising fraud is now netting $7.3bn per year for criminals who employ a team a worldwide network of “zombie” computers. White Ops, an anti-botnet and -malware cyber-security firm, conducted a report, Bot Baseline: Fraud in Digital Advertising, with the Association of National Advertisers, looking at ad traffic […]
LAS VEGAS — AOL wants to make more video this year to catch up with unmet demand for watching online content, says AOL content and consumer brands EVP Jimmy Maymann. The publisher has a host of productions on the go, but Maymann says appetite is voracious. “When people log on to the internet, a third of what they do is watching […]
COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, we see our users not only as an audience, we see […]
Why did you get in to advertising? For Brian Lesser, it was because his dad showed him the ropes. Now Lesser runs WPP-owned Xaxis, one of the technology companies helping make advertising more targeted and more relevant. “When I was a kid, my father ran advertising agencies … I always liked the commercials better than the […]
CANNES — After a couple of years of estimates that upwards of 30% to 50% of online ad impressions may have been fraudulently served by nefarious bots, it has begun to seem like platforms have gotten across the problem. Try telling that to Lou Paskalis, who holds the marketing purse strings as Bank of America’s global media […]
Brand TV advertising these days is something of a scattergun approach – you pay to reach large audiences, but you can’t guarantee the distribution will really achieve the desired result. Increasingly emboldened by the guarantees that are offered by online advertising, some TV ad buyers are calling for an improvement. And that is what former Tacoda head honcho Dave Morgan‘s current […]
If you heard the economy was about to go in to “reverse”, you would probably be pretty worried. But consumers should actually welcome the coming era with open arms, according to AOL CEO Tim Armstrong – for, what he dubs “the reverse economy” will leave them richer. “Corporations make a tremendous amount of profit from individual consumers giving […]
Ad agencies are desperate to spend money on online video – they just don’t see enough premium publisher inventory against which to advertise. So video ad tech vendor Teads is helping publishers turn their existing assets in to video ad opportunities, with its ad formats like inRead that inserts auto-playing video ads in content publishers do […]
While low-quality inventory has plagued online advertising for some time, fraudulent advertising is relatively new but is growing, says Scott Knoll, CEO of brand safety technology firm Integral Ad Science, during an interview with Beet.TV. “Video is a big area because it has higher CPMS, but you’re not always getting what you pay for. Fraud […]
As the programmatic marketplace continues to expand, media buyers need to make sure they have tools in place to battle fraud, says Cheryl Stump, Director of Video at VivaKi Audience on Demand during an interview with Beet.TV from the BrightRoll Video Summit. “We see the correlation between brand lift and engagement when the player is viewable, […]
Breakfast cereal maker Kellogg’s is a big advertising spender – and it plans to spend a bigger chunk of money in online video, now that new technology is finally proving just how many people really view its video ads. “It was very important to consistently measure viewability and how we can make improvements in the […]
LONDON — With added TV and video features, the recent launches of the next-generation Xbox One and PlayStation 4 consoles has seen Microsoft and Sony move further increments closer toward their dreams of being living room entertainment super hubs. But that’s a “flawed strategy”, says one analyst. “The Xbox One strategy is … based on […]
The online video business is still suffering from a lack of premium supply, says Charles Gabriel, VP Video Sales at AOL. But that’s one of the reasons AOL Video continued to grow its platform and ad offerings this past year, he says in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat. As […]
PALM SPRINGS, CA — The idea that many online video ad views are not really generated by actual viewers has been gathering pace lately. But could it really be that video content makers are defrauding their own system? Video ad tech firm Collective‘s inventory VP Travis Lusk is pointing the finger at freelance videographers hired […]