The transformation of television and the emergence “convergent TV,” will take front stage at the Cannes Lions Festival next month, predicts Terence Kawaja, co-founder and CEO of LUMA Partners, a prominent investment bank in the media and adtech sectors. The discussion of addressable TV, and the emerging opportunities for advertisers to deliver targeted advertising to individual cable and satellite […]
Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry. Titled the “Media Revolutionaries,” the series is being co-produced with WPP’s Xaxis unit. David J. Moore, President of WPP Digital and Chairman of […]
What a September! We just finished up an incredibly busy, fun, productive September starting with our networking party in San Francisco, coverage of the IBC show in Amsterdam, our programmatic video leadership summit in NY at Hearst, followed by DMEXCO in Cologne — then Advertising Week in New York and finally finishing up with the […]
The proliferation of video distribution across multiple devices is an exciting development, but the mediaindustry needs to solve the issue of cross-platform buying, says Louis Jones, CEO of Maxus,North America, the media agency unit of WPP’s GroupM.
LAS VEGAS – Global food giant ConAgra is experimenting with addressable advertising with its media agency GroupM, and is bullish on opportunities on connected TV’s says Fernando Arriola, VP, Media & Integration, ConAgra Foods, in this interview with Beet.TV
LAS VEGAS — While the widespread adoption of Internet-delivered television is coming into focus, the complexity of delivering different ad formats across multiple devices presents serious financial risks to marketers, agencies and media companies, says Randall Rothenberg, President of the IAB, the digital media’s industry trade organization, in this interview with Beet.TV
I hope you had a happy Thanksgiving. Had a good one here. I wanted to catch up on some developments and fill you in on some upcoming plans.
FORT LAUDERDALE — Shareholders of comScore and Rentrak are due to vote on a merger of the two companies, via the former’s proposed acquisition of the latter, on Thursday, in a move that will be a big deal for the advertising and content measurement industry. The pair plan to combine to pool comScore’s online analytics nous with […]