LAS VEGAS — After updating its visual identity in 2024 with a focus on projecting user simplicity, streaming TV operator Philo nevertheless is trying to bring sophisticated advertising tools to buyers. The entertainment and lifestyle-focused platform has been adding new offerings like new ad targeting techniques. Aulden Kaye Yi, Head of Advertising Partnerships at Philo explains what’s new in this video interview [...]

LAS VEGAS -- Warner Bros. Discovery has been investing heavily in data aggregation to enable advertisers to buy audiences seamlessly across its linear and digital properties. The approach is helping to surface new audiences and reduce the complexity of managing them separately across different platforms. "We've put a lot of investment and resourcing around our ID spine that covers the breadth of [...]

LAS VEGAS -- The promise of advertising automation is being realised as it becomes the dominant way of doing business - that is the “the beauty” of programmatic, according to one top Disney executive. "The year to come is, for me, programmatic," said Matt Barnes, VP, Automated Sales, Disney Advertising, in this video interview with Beet.TV editorial director Lisa Granatstein. “The insights [...]

SANTA MONICA, Calif. – Connected television relies on an internet hookup, making the transmission of advertising and programming easier to measure directly than with traditional broadcasts. Because metrics don’t necessarily reveal much about which members of a household are watching, marketers and media companies are seeking more information to help determine the value of CTV audiences. “While we're really good at [...]

LAS VEGAS -- The advertising industry is on the cusp of a major transformation, as AI agents are poised to revolutionize the way campaigns are optimized and delivered, according to Hitesh Chawla, CEO of Silverpush. "Agent" is a catch-call term for an autonomous and self-directed piece of software that can take its own actions to complete a user-specified goal. Chawla believes that [...]

Editor's Note: Outbrain Inc. and Teads combined on February 3, 2025 and are operating under the new Teads brand. David Kostman now serves as the Chief Executive Officer of the new Teads. LAS VEGAS – The upcoming acquisition of Teads by Outbrain will create a "real powerhouse for the open internet" that can offer advertisers a true, large-scale alternative to walled gardens, [...]

LONDON – Streaming TV’s proliferation has given brands and agencies a proliferating number of measurement options — the challenge for streaming services is unifying them. One unifying force could be regulatory. The European Media Freedoms Act calls for all broadcasters and all platform operators to be measured , ideally independently, by a joint industry committee (JIC). But Paramount is also “actively advocating” [...]

LAS VEGAS – People watch television programming across a growing array of streaming platforms and connected devices, challenging marketers to measure the effects of their advertising campaigns. Amid this fragmentation, business results underlie media-buying strategies. “When we think about measurement at OMD…we're more focused on where we should be focused, which is client outcomes. It's not really about the spots or [...]

An organization aiming to improve the position of women in business says a new measurement metric can do the same for women in advertising. In October, XR Extreme Reach partnered with The Female Quotient to launch a new measure called RX, or Representation Index, aiming to improve how inclusivity is measured in media. "If you can't see what you're doing wrong, you [...]

LAS VEGAS – Privacy regulations in many parts of the world has the advertising and marketing industry to seek other ways to track online consumers while also giving them more control of their personal information. Emerging technologies promise to provide these capabilities on the open web, which consists of sites whose main features aren’t locked inside a virtual walled garden. “People [...]

Smart ad-supported publishers and TV/video companies have been racing to provide advertisers with the tools they need to reach consumers across a fast-changing array of platforms. But what should they do next, to differentiate themselves in 2025? Lean in and embrace partnership, according to one tech exec who has been enabling those companies. Disney Praised as Pioneer Rather than simply reacting to requests from [...]

With awards season in full swing, it’s again apparent that streaming platforms are delivering the high-quality content that not only drives industry recognition but also television viewership. Audience data help advertisers to reach key consumer groups on internet-connected television. “When thinking about transparency, it's really important that buyers have accurate signals to understand what they're buying,” Jason Schifrien, direct of ads [...]

LAS VEGAS – Disney launched an advertising certification for live sports and entertainment, along with biddable deals for live sports using its ad server, the media giant announced at CES 2025. Google Display & Video 360, The Trade Desk and Yahoo DSP are the first demand-side platforms to receive the certification, while Magnite is the only third-party supply-side partner at launch. “For [...]

LONDON – The UK’s leading commercial TV broadcaster has transformed its fortunes from a digital laggard to an operator driving change in British programmatic TV advertising. ITV is continuing to invest in mass audience experiences for linear broadcasting while building experiences for streaming audiences, according to Jayesh Rajdev, Controller of Advanced Advertising at ITV. The change has come thanks to two platforms [...]

LAS VEGAS — Search is changing — but so are the ad agencies that have long relied on the channel to reach audiences. At CES, Omnicom announced several new search-related partnerships with tech companies including the “granddaddy” of search, an indication that both sides are keen to evolve the opportunity. What's more, OMG, and partner TikTok, which has quickly been picking up [...]

LONDON – The so-called “death of linear” may be over-hyped, at least in the UK. That's the view of one senior agency executive, who says the shift to connected and streaming TV isn’t happening as fast as some industry chatter might suggest. While it’s true younger viewers are increasingly streaming video, even they still watch a good amount of traditional television, [...]

LAS VEGAS  — The media industry has experienced significant fragmentation, making it difficult for advertisers to achieve scale and target effectively. NBCU aims to address that with a new, centralized platform that simplifies access to premium video inventory. Comcast’s new Universal Ads platform sets out to streamline the buying process for smaller advertisers, in particular. "We’re creating an ‘easy’ button for the industry [...]

LAS VEGAS — Comcast Advertising has unveiled Universal Ads, an industry platform designed to make it easy for advertisers who have built their businesses on social video and YouTube to buy premium video advertising. The goal is to open up the power of premium video to millions of advertisers. "We believe that premium video as a category drives performance, but we've got [...]

LAS VEGAS — Free ad-supported streaming TV (FAST) operator Xumo is partnering with Japanese electronics manufacturer Sharp to make its platform the operating system on a new line of Sharp TVs. Xumo plans to launch with Sharp “this year” on sets ranging from 50- to 85-inch screens in the Sharp Aquos QLED series, said Stephanie Cassi, SVP of sales and marketing [...]

LONDON – “What is connected TV?” The answer to that question may seem straightforward — but could a lack of consensus be holding the industry back? It's critical for the industry to define what constitutes Connected TV (CTV) advertising, according to Dave Morgan, Founder & CEO of Simulmedia, in this video interview with Beet.TV. Morgan emphasized the importance of distinguishing between CTV [...]