CANNES — Celtra, Annalect and PXP (Fallon) executives highlighted AI's growing role in streamlining creative workflows, from background removal to predictive asset generation. While AI tools are accelerating ideation and client approvals, panelists emphasized the continued importance of human creativity and craftsmanship. Challenges remain around image quality, talent protection, and IP ownership. Though AI adoption hasn't yet delivered significant cost [...]

CANNES — At a Beet.TV panel during Cannes Lions 2024, Snap executives emphasized the platform's ability to recreate intimate shopping experiences with friends, leveraging AR capabilities and close social networks. They positioned Snapchat as a "third place" for users to connect authentically, creating opportunities for brands to become part of Gen Z's social rituals and purchasing decisions. Panel: Harnessing the Power of [...]

Live TV events like sports and breaking news drive huge concurrent viewership spikes, representing great opportunities for advertisers to achieve broad reach. Now the programmatic advertising systems bidding for those ad slots in real-time are working to keep pace with that opportunity,. That is according to Alex Groysman, VP of advertising product development at Spectrum Reach, the advertising and sales division of [...]

CANNES – Marketers have sought to continually refine their abilities to detect when their digital advertising is seen or spurs an interaction with a consumer. Validating these interactions is an important step toward measuring consumer attention to ads, as digital ad company Infillion has found. “We're seeing a lot of companies that are saying, ‘An interaction is potentially an accidental rollover, [...]

AMENIA, NY — Cadent is hoping its proprietary Aperture Platform can help agencies solve the fragmentation between linear TV and digital advertising landscapes by threading together data with its viewer graph. The platform allows customers to look at different types of exposure and outcome data based on their specific business needs. "We've thread together the data with our viewer graph across both the [...]

CANNES - Commerce and retail media are poised for expanded reach as they continue to scale up among bigger audiences. Despite a significant surge in recent years, marketers and media owners have only skimmed the surface of the full-funnel potential. This discusses how the key to scaling and seizing more of this opportunity lies in unification — a strategic move [...]

The 2024 election cycle is forecast to be the most expensive ever, with more than $10 billion spent on all media platforms. Connected television has become a key way to reach voters who either canceled a cable/satellite-TV subscription or never signed up for one. Because most CTV ad spending comes through digital automated systems, or what’s known as the programmatic marketplace, [...]

AMENIA, N.Y. – Retailers that sell advertising are proliferating as they seek ways to monetize their customer data by helping marketers to improve their campaign targeting. With an estimated 600 retail media networks to choose from, advertisers and media buyers are confronting a complex marketplace. “We’ve got to figure out for an agency what makes most sense for your brand,” Mike [...]

CANNES — CVS Media Exchange (CMX) is launching a new self-service offering in partnership with The Trade Desk, as it looks to solve key challenges for clients and push the industry forward through collaborative innovation. As the industry gathered in Cannes in June, the pair announced the pharmacy chain’s first-party data and loyalty program would power a self-serve DSP for targeting and attributing [...]

CANNES - Generative artificial intelligence, the technology behind popular apps such as a ChatGPT, still depends on human creativity as the driving force behind true innovation. For marketers, the goal of engaging high-quality audiences with content and experiences that are personal and timely are feasible with time-saving AI tools. Generative AI can boost creative capabilities, save time doing menial tasks [...]

CANNES — In a panel at the Global Leadership Summit, industry leaders discussed how AI is reshaping brand safety concerns, particularly around misinformation. While AI-powered tools can rapidly spread false content, they're also being leveraged to detect and flag problematic material in real-time across social platforms. Lisa Utzschneider highlighted the importance of human oversight in nuanced cases and collaboration between [...]

In an election year that is seeing two former presidents vying for the White House again, political advertising is still massive - but not growing at quite the same pace as before. Political polarization in American society is limiting the number of persuadable voters. And, although fundraising has grown, it is not expanding at the rate it was during the first [...]

It's essential in today's omnichannel world to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. Social video app TikTok can help brands engage consumers through the entire purchase funnel from awareness and consideration to conversion and final sale. TikTok's experts on how measurement, data and privacy work together to drive business outcomes. Your [...]

CANNES — Charter's Spectrum Reach is challenging perceptions about cable's decline, leveraging a massive streaming inventory and local market dominance. The company's EVP David Kline said that Spectrum Reach trails only Hulu in streaming impressions nationally, despite limited market coverage. With AI-powered creative solutions and granular targeting capabilities, Spectrum Reach says it is attracting both national advertisers and local businesses [...]

Cannes Lions agreed to host an exhibition of Beet-themed art installed outside Le Palais during the Cannes Lions International Festival of Creativity 2025. It will be the third straight year Beet.TV takes over the coveted barriers encircling the Palais. This video chronicles the installation in 2024 along with other Beet.TV activities during the festival. A heartfelt thanks to Philip Thomas, chairman of Cannes [...]

CANNES — T-Mobile is aiming to capture a slice of retail media spending by  leveraging its own mobile network and customer base. The company has acquired a business that places screens in the back of rideshare vehicles and is also installing screens in its own 12,000 stores across the US. By connecting these screens to a central location, T-Mobile can manage content [...]

CANNES — Connected TV advertising is maturing but still faces hurdles in scaling innovations across platforms. Panelists highlighted the need for more standardization to enable advertisers to deploy new ad formats broadly. While CTV offers improved targeting and engagement compared to linear TV, fragmentation remains an obstacle. Brands are pushing for faster development of capabilities that can drive measurable business outcomes, [...]

AMENIA, N.Y. – Commerce media is extending beyond retailers that sell advertising as other kinds of businesses aim to help marketers grab the attention of consumers and to drive sales. United Airlines this year started Kinective Media with the goal of connecting its millions of customers with brands through what's being called traveler media. “What this is all about is personalization [...]

The decade-long journey of programmatic advertising is being upended by the rise of connected TV (CTV), as the channel redefines the meaning of automation. That is according to Soo Jin Oh, Chief Strategy Officer of Comcast's FreeWheel ad-tech unit, in this video interview with Beet.TV. "It's definitely been a journey because programmatic has been around for over a decade," Oh says. "It's [...]

CANNES — AI is enhancing video media buying through contextual targeting, creative generation, and brand safety controls, though challenges around transparency and testing remain. Panelists at Global Leadership Summit: All Things AI noted AI's potential to predict audience intent, deliver real-time consumer insights, and tailor creative to brand guidelines. However, human oversight is still crucial as the technology evolves. Agencies and vendors [...]