Programmatic buying isn’t big enough to have a huge impact yet on the TV upfront, says Gibbs Haljun, Managing Director of Media Investment at GroupM, during an interview with Beet.TV. “It’s not happening yet because there isn’t huge scale. Look at Duck Dynasty. That has a very small viewership online….there is less of an incentive to […]
The next big push in online video content may lie in discovery, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz for Beet.TV. In the last year, Starcom studied the perception of online video and TV ads and learned that consumers don’t distinguish. “We kept coming up against this perception that […]
AMSTERDAM — More languages means more opportunity to make money from video. That’s the pitch according to Dotsub, the New York-based online video subtitling and translating outfit. “With captions and subtitles, there’s a great correlation between more views, more completions,” enterpris sales head Peter Crosby tells Beet.TV in this video interview at the recent IBC […]
AMSTERDAM — The next-generation video compression codec to succeed the popular H.264 standard promises up to 50 percent smaller video sizes for cheaper online transmission – if the industry can ignite both consumer demand and producer inertia. To jump-start adoption of the so-called “High-Effiency Video Compression” (HEVC) – or H.265 – codec, video tech firm […]
The online advertising business would greatly benefit from technology that curates scoally shared content and identifies the content that can be monetized with ads. That’s the conclusion of Rene Rechtman, CEO of Goviral and Senior VP AOL Advertising Group International during a panel session at the recent Monaco Media Forum covering inventory challenges.
CHICAGO — AOL’s syndicated video business is growing quickly, at close to 70% to 80% per year, says Brad Elders, Senior VP East Coast Sales at AOL. Beet.TV contributor Ashley Swartz spoke to Elders at the Beet.TV Advertising Leadership Summit in Starcom’s Chicago offices for a deep dive into AOL’s approach to video, as well as whether online video can […]
The real-time bidding business used to be thought of as a marketplace for remnant inventory. That perception is changing and here’s a useful stat to illustrate the transition: in August, TubeMogul saw 10 billion real-time biddable in-stream impressions from marketplaces and 40% of those impressions came from tier-one sites, says Brett Wilson, CEO and co-founder of […]
The online video business has made great strides towards using common metrics of GRPs, but don't expect everyone to follow just yet, says Nancy Hill, CEO of the 4As, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. Even so, deals like the one recently struck between AOL and […]
New video destination MyPod Studios is betting that online viewers are interested in watching videos that have been vetted first before they're posted on the Web. Relative newcomer MyPod Studios launched last year and is operating as a "gated community" focusing on videos in many genres so long as they're entertaining, educational or informative, says […]
Tania Yuki, who heads video products at comScore, explains how the company tracks video views through links, tags, and via a panel of 2 million Internet users.
"Bet on TV Everywhere." Those are the parting words of CBS' outgoing digital chief Quincy Smith.
Brands making videos for YouTube don't need to spend a lot of money because there's no correlation between production values and views, the online video strategist Kevin Nalty told me in this week's New Media Minute.
How far has the online video business expanded beyond its entertainment roots? So far that the secretary general of NATO is keeping a video blog to stay connected with member countries…
Personalized online video news service 1Cast has inked deals with E! and Style to bring their content to its users, marking 1Cast's expansion into the entertainment category.
It's one of the most natural habits when online — hitting the back button or clicking over to Google. But the Web services company Apture wants to help publishers avoid that "flight to Google" ……
The video production and matchmaking sector of the online video business is heating up. One of the newest entrants is video production marketplace MediaMobz, a company that joined the Brightcove partner program earlier this month. At the recent Brightcove Alliance event in San Francisco I talked to MediaMobz CEO Dave Toole about competition in the […]
Web syndication service and how-to video site 5min.com is generating 3.5 million uniques per month, but the real action is in the company’s distribution platform, 5min’s senior VP business development Richard Bloom told Beet.TV in an interview earlier this month.
Venture capitalists are still opening their wallets for Web video start-ups, as evidenced by the $7.5 million 5min.com landed last week and by the $64 million-plus that went to mobile and broadband companies in the second quarter.
HOLLYWOOD, Calif — While the convenience factor of watch-when-you-want has made Web video popular, live events are also luring big audiences on the Web, Stickam's Program Director Andy Wombwell told Beet.TV at the NATPE LA TV Fest earlier this month.
The Adobe text layout framework environment TLF, which powers the new, elegant The New York Times Reader, is being released for free as part of a big "open source" move from Adobe.