Television advertising is undergoing a period of significant upheaval as viewers watch their favorite programming on a broader range of devices, including smartphones and TVs connected directly to the internet. Because video is everywhere, advertisers are looking for a way to tell where and when their ads are reaching viewers most effectively — and that’s […]
Pay-per-performance is an idea that’s gaining traction among buyers and sellers of media who increasingly talk about a “common currency” that helps to unify audience valuations for traditional channels like linear television with newer digital platforms. For station owners like Sinclair Broadcast Group, which covers about 40% of U.S. households, a common currency is significant […]
With so many media measurement solutions in the marketplace, how could there possibly be room for another? Because few of them manage to bring together a consumer’s entire consumption in a unified system, according to Joanna Drews. Drews is the CEO and co-founder of HyphaMetrics, a new measurement solution provider she says will offer a […]
LAFAYETTE, CA — While advertisers are bracing for the end of third-party cookies and mobile device identifiers to track online audiences, providers of over-the-top video services have functioned in a cookieless environment for years. Instead, they have developed first-party data about viewers, and enriched the information with third-party sources. “As an OTT company, we have […]
WEST CORNWALL, CT – For advertisers, it offers the best of both – the impact of television and a smidgen of the targetability of digital. But how is connected TV shaping up, and what will it look like in the next few years? In this video interview with Beet.TV, Rob Norman, a veteran GroupM executive […]
LONDON – Even more fragmented, but more cooperative – that’s how the connected TV (CTV) advertising landscape looks in Europe compared to the US, according to one man who leads European CTV operators for a major ad-tech supplier. If you thought the US CTV environment was fragmented, the European marketplace – marked by a host […]
Buyers and sellers of media increasingly talk about a “common currency” that helps to unify the measurement of audience exposure among traditional channels like linear television and newer digital platforms. Metrics that make comparisons of ad impressions more meaningful are becoming a reality, helping to support the ongoing growth in addressable advertising. “TV as we […]
The growing audience for advertising-based video on demand (AVOD) services like Pluto TV, Roku Channel and Tubi is driving a shift in media spending that’s likely to be long-lasting. More of their video ad inventory will be offered among programmatic platforms that shaped the market for digital display ads in the past decade. Magnite, a […]
In a medium where more of the ad inventory is sold by the people who actually make the content, the software they use to facilitate transactions will have an increasingly important role. After a decade in which so much display ad inventory was traded through open programmatic exchanges, the emergence of connected, over-the-top (OTT) TV […]
A year after Sony sold a majority stake in its Crackle video service to the company behind Chicken Soup For The Soul, things are looking up. Crackle had struggled to find its place in a world increasingly dominated by YouTube and Netflix. But the sale to Chicken Soup for the Soul Entertainment, which produces entertainment […]
Until recently, the common understanding of connected TV services was that they were mostly popular with younger cord-cutters and the typical view of addressable TV ad targeting was that it worked mostly at the local level. But ad agencies are now enjoying recent developments which are widening both of those apertures – audience breadth and […]
Fox Corp. this year bought video streaming service Tubi to expand its reach outside of linear TV, an acquisition that ended up being exceptionally well timed. Millions of people stuck at home during pandemic lockdowns have had more time to watch video on every screen, including advertising-based video on demand (AVOD) services like Tubi. Marianne […]
The coronavirus pandemic led many advertisers to pull back on media spending in the past few months, but broadcasters have found pockets of strength in their streaming media platforms. Discovery forecasts that it will end the second quarter with higher ad sales than a year earlier for its streaming apps, which are a key part […]
Consumption is changing for audiences who are now stuck at home, says Xandr’s head of video market development for EMEA Austin Scott. Device usage and the amount of content that people have an appetite for has surged. That has opened an opportunity for streaming companies: We’ve seen the launch of Quibi during quarantine. Netflix is […]
LONDON — As the COVID-19 pandemic lockdown hits broadcasters’ advertising income, many are making cost cuts to stay afloat. But one ad exec says it is crucial they cut from the right areas – because not doing so may mean they will find it difficult to bounce back in the future. Across the industry, we […]
The COVID-19 pandemic is bad news for advertising-dependent broadcasters and bad news for brands in certain impacted industries. But, for advertisers whose products go unaffected by lockdown, the current circumstances have conspired to present a cost-effective opportunity. In this video interview from London with Jon Watts for Beet.TV, Matt Hill, the research and planning director […]
2019 appears to have marked the year when TV providers and their technology vendors have come to a critical realization – that individual innovation on advertiser offerings is great but, without commonality across the industry, the opportunity will necessarily be limited. That is why we have begun to see a range of collaborations, consortia and […]
After the battle is over, who will be declared victor? So far in the rush to launch new paid streaming TV services, pundit opinion has focused on how providers’ library strengths and finite household capital will end up crowning a winning provider. But Jim Nail doesn’t see things so black-and-white. Rather than betting on Disney […]
Tubi doesn’t just see itself surviving the streaming wars, it sees itself winning. Mark Rotblat, chief revenue officer of the free, ad-supported movie and TV streaming platform, told BeetTV during Advertising Week that the streaming wars help Tubi “greatly.” As more platforms launch, like Apple’s streaming network and NBC’s Peacock, more people will cut the […]
Publishers have an identity problem. Index Exchange is seeking to solve it through a partnership with Target’s Roundel. In June, Index Exchange announced its partnership with Roundel, in an approach to programmatic advertising that uses Target customer data sets to inform media buys. According to Andrew Casale, president and CEO of Index Exchange, the partnership “brings addressability […]