YouTube Has Essential Analytics Tool, Laura Lee

As YouTube expands its offering of professionally produced–and advertising-appropriate–videos, its analytics tool YouTube Insight will become increasingly important. YouTube’s Strategic Partner Development Manager Laura Lee explained the value of YouTube Insight for both content creators and marketers at the Beet.TV Online Video Roundtable last month. “That tool I think has been really powerful especially to […]

Creative Producers will Grab Advertising Dollars with Original, Sponsored Videos

From small online videos content producers such as EQAL and NextNewNetworks, to giant ones like Yahoo!, the marketing messages of sponsors are being "baked" into original productions.  These messages range from product placements to branded characters to stories about a particular product or service. As online video advertising is in its nascent stage, sponsored content […]

Video Search/Widget Start-up ClipBlast! Has OpenSocial API

Click To Play Video widgets, the thin applications which display "pushed"  videos onto the desktop, blogs and social networks, are getting attention from video producers and site publishers and bloggers.  Last week at CES, ClipBlast’s Gary Baker announced that ClipBlast! will provide an API that is compatible with Google’s OpenSocial standard. Last month, Gary came […]

Pando Inks Deal with Telecom Giant Internap for P2P/CDN Hybrid

Click To Play At Streaming Media West this week, one of the big trends was the growing business alliance between content delivery companies (CDN) and innovative technology platform companies such as Move Networks and Pando Networks. Move Networks, the video distribution system that powers the beautiful ABC Television online player, signed up with Level3.  Pando, […]

Washington Post Co’s Mark Whitaker Says “Video is the Next Great Frontier” in Journalism — Beet.TV Goes To MIT Tomorrow: Chillin’ by the Charles with Henry Jenkins…….

View a transcript of this interview Mark Whitaker is one of our most celebrated journalists. Having lead Newsweek as its award-winning editor in chief for eight years, he was recently tapped by the Washington Post Company (parent of Newsweek) to head new initiatives for the Washington Post/Newsweek Interactive.  The online division also includes Slate. I […]

Update on Google Video: Ads To Run on User Generated Content, “Secrets” of Video Search Revealed (sort of)… and Andy Takes Jazzy Googleplex Tour!

Click To Play I caught up with Hunter Walk, a key executive at Google Video who had previously run Google’s AdSense. My visit coincided with the launch of the new EepyBird exploding Diet Coke bottles. Fun clip and quite popular with 1.6 million views, but what does it mean?  Well, it marks the first step […]

Viral Video and Fundraising: Revver’s Steven Starr Has a Vision — Revver Launches Innovative Program with Larry Lessig’s Creative Commons

Click To Play I think the coolest guy I met at the Vloggies in San Francisco last Saturday night was Steven Starr, the founder and CEO of Revver, the viral video sharing network based in LA.  Steven and I had a great talk about the potential of viral video in fundraising.  Not just speculating about […]