There must be something about the air in Cannes that brings out a certain positivity. Vice Media arrived at the Cannes Lions advertising gathering in June with HBO having cancelled Vice News Tonight and Disney having written off its investment in the company. But, speaking with Beet.TV, the outfit’s international and global chief revenue officer […]
Smaller national media markets are nimbler and offer more opportunity, so media measurer Nielsen plans to bring its new advanced TV offering to the UK. So says the recently-appointed global MD of Nielsen Media. Matt O’Grady just relocated to London after a decade with the company in New York. Nielsen recently acquired Sorenson Media, the […]
Sometimes you have to push the envelope and concentrate on innovating, other times listening to the market is more of a priority. For the fast-growing Innovid, right now it’s time for the latter six years after releasing its first connected-TV product. Having helped to create Innovid 11 years ago to transform video experiences on the […]
With YouTube’s TV and Originals still evolving, the company is trying new ways to bring more valuable ad inventory to this year’s digital content NewFronts. In this video interview with Beet.TV, Tara Walpert Levy, YouTube VP, Agency and Brand Solutions, says YouTube TV, the cable-free $49.99-a-month TV service, is now being offered to advertisers outside of Google Preferred, […]
In the exploding world of online TV viewing, it may seem like all the real gravity and momentum is with subscription and on-demand providers. Netflix, Amazon and, soon, Disney+ will have garnered significant market share. But a growing school of thought posits that, whilst the subscription video-on-demand rivals scrap it out in a segment increasingly […]
Subscription video-on-demand services are booming, as a new generation of viewer decides the combination of at-your-service TV without commercial breaks is worth paying for. That growth, coupled with networks’ reduction in linear ad times, seems to put advertisers in a tricky fix – if the size of the ad hole is diminishing, where do ad […]
With the global rights to some 30 years of its programming, Discovery is pretty confident about its ability to withstand competition from advertising-free, direct-to-consumer streaming services. But that’s not to say the company has ruled out its own such offerings. “We do think that we have a couple of really interesting categories that would play […]
US pay-TV adoption is at its lowest rate since 2007, according to Leichtman Research Group. Fifty-nine percent of homes which get TV over antennae now also subscribe to subscription video-on-demand, according to Nielsen. US households are nearing three SVOD subscriptions per household, according to Ampere Analysis. Whichever numbers you look at, subscription TV over internet is […]
The growth in subscription, ad-free media services like Netflix is forcing brands to look at alternative messaging formats in a land where, once, they enjoyed ad space between content. News has become an increasingly attractive environment. That is according to one agency content chief who helps the brands find the best way to meet their […]
Five years ago, in an excoriating and self-flagellating internal report, The New York Times gazed hard at its navel – didn’t like what it saw. “We are not moving with enough urgency,” said The New York Times’ leaked Innovation Report. “Our journalism advantage is shrinking as more of these upstarts expand their newsrooms. Many (of our […]
LAS VEGAS—Now that the Tubi streaming movie and television service is “across everywhere,” it’s hoping that subscription fatigue helps it continue to be an advertising-supported complement to Netflix in the face of mounting streaming competition. “Before us there was YouTube and Netflix and that was it,” says Chief Revenue Officer Mark Rotblat. “We are across […]
LAS VEGAS—As major media companies prepare to offer consumers more direct-streaming video choices, they should be thinking about improving content search and viewing recommendations, according to Turner’s David Beck. Success will hinge on “Who makes it easy, frictionless for people to get to the content they want to, consume it, share it and engage with […]
SAN JUAN — It was billed as the revolution for television ad sales – the emerging prospect of using internet-connected platforms and audience viewing data to plan, execute and measure TV ad campaigns in real-time. After all, “programmatic” advertising unleashed “real-time bidding” (RTB) on to the world several years ago now. Today, real-time auctions for […]
SAN JUAN — Ad spending on over-the-top (OTT) TV was expected to increase 40% to $2 billion in 2018, with addressable TV spend reaching $800 million, according to Magna. That means spending on addressable TV – with which buyers can use advanced data and return path to more precisely target viewers and households – would represent only […]
It has been in operation for 12 years now, and video ad technology firm Innovid is welcoming 2019 by taking a $30 million new investment round. The new money comes from Goldman Sachs’ Private Capital Investing, a new backer for the company. It is a Series E – the latest of nine rounds now totalling $95.1 […]
When The Walt Disney Company launches the Disney+ direct-to-consumer streaming service in late 2019, it won’t be advertising-supported. But Disney Advertising Sales is already talking to brands that want to “experience the Disney customer far and away beyond just the traditional advertising,” says sales chief Rita Ferro. Disney+ will be the third piece of a […]
LONDON — Ahead of the tenth anniversary of its online TV catch-up player, Irish public broadcaster RTÉ is planning to add new features it thinks could please both viewers and advertisers. RTÉ Player launched in April 2009, offering hundreds of hours of TV shows available to catch up with through online and some TV platforms. It […]
LONDON – Which should be more important to television advertisers: viewer attention or ad “performance”? The answer poses risks for TV providers given the increasing march toward all things performance, according to Fox Networks Group’s Joe Marchese. “I feel that more and more TV is getting baited into trying to become a performance outlet,” the […]
LONDON — If ads and subscription payments sit on two sides of the media see-saw, the trick is in getting the balance right. Whilst many broadcasters are now keen to copy Netflix’s subscription model, what could be the impact on ad sales? “There’s maybe less premium content available for the ad sales team to monetize,” […]
TORONTO – Even though it has different television regulations, Canada is officially part of North America along with the United States. So as direct-to-consumer television offerings proliferate, companies like Rogers Media are trying to piece together the ever-shifting puzzle that is program acquisition and commissioning. “So what we need to look at here in Canada […]