CANNES — Alternative ID solutions can deliver scale, accuracy and privacy compliance. While first-party data remains valuable, agencies are testing third-party identity providers to fill gaps and reach audiences across fragmented environments. The key is finding solutions that work for both advertisers and publishers while enabling performance measurement, as panelists at Beet.TV's Global Leadership Summit: Data, Identity & Measurement discuss [...]

CANNES — In a morning panel at the Global Leadership Summit: All Things AI, industry leaders discussed how AI is transforming creative automation in advertising. The conversation highlighted AI's potential to personalize content, bridge gaps between creative and media teams, and optimize campaign performance. Topics included the importance of human input and control in AI-driven processes, predicting a future where AI [...]

AMENIA, N.Y. – Retailers that sell advertising have grown more sophisticated in their understanding of what marketers and agencies demand from their media partners. “They're looking at what the buyer's needs are, how the buyer workflows are happening today, and how they can help kind of ease those pain points and friction points in the buyer workflows,” Cassidy Diamond, vice president [...]

Connected TV (CTV) advertising is poised to have a breakout year in the 2024 U.S. political election cycle, with campaigns increasingly turning to the medium for its ability to provide targeted reach at scale. While the first half of the year saw most CTV ad buys coming through direct deals, programmatic buying is now surging as a key strategy for many [...]

CANNES -- The retail media space is heating up, with the topic taking center stage at this year's Cannes Lions festival. Until recently, the category was mainly the focus of commerce-specific agency teams. But now executives from across the industry are leaning in to the opportunity, as they look to take advantage of its unique benefits. In this video interview with Beet.TV, Samantha [...]

CANNES — Marketers should focus on identity resolution as a foundational input for effective personalized campaigns, according to TransUnion's Matt Spiegel. Speaking at an afternoon panel, he emphasized the importance of understanding audiences across fragmented channels to drive growth. While privacy concerns persist, Spiegel believes enhanced identity capabilities can coexist with responsible data practices, enabling more targeted and measurable marketing [...]

CANNES — Panelists discussed how streaming TV providers are adapting to changing viewer habits and advertiser needs. With cookie deprecation looming, TV companies are leveraging first-party data and developing attribution capabilities to offer more sophisticated targeting and measurement. The shift is transforming traditional distributors into data-driven solutions providers for marketers seeking performance across fragmented video landscapes. Panel: Navigating the New Tides of [...]

CANNES — As the mobile advertising industry grapples with signal loss, the two dominant ecosystems are taking markedly different approaches, says Jon Hudson, SVP of Global Sales at Digital Turbine, in this video interview with Beet.TV. While Apple's iOS operates as a closed system, Google's Android is more open and flexible for partners. This has led to a longer timeline for changes [...]

Millions of households have connected their televisions to the internet, challenging marketers to find ways to reach audiences who spend time with traditional linear programming or streaming video. Connected television gives advertisers tools that have been developed for digital advertising. “Over the last two or so years, programmatic has become more at the forefront from a CTV perspective,” Kevin Weigand, vice [...]

AMENIA, N.Y. — KINESSO has launched a global partnership with shoppable tech provider Vudoo to help close the loop on post-click shopping behaviors and boost its commerce offering. The deal is designed to simplify and streamline KINESSO's existing work with multiple regional partners by consolidating it into "a one-stop shop.” Amie Owen, Global Chief Growth Officer, KINESSO Commerce, describes her company’s new [...]

CANNES — In a world where AI will generate a huge quantity of suspect and synthetic information, the risk to advertisers of a faulty adjacency would seem to grow. But some vendors are using AI to fight AI, and nowhere more so than in brand safety. In this video interview with Beet.TV, Craig Ziegler, SVP of Product at Integral Ad Science (IAS), [...]

CANNES — Solving the identity puzzle for digital advertising comes down to unraveling human behavior at multiple levels - households, people, devices, and profiles. But untangling those threads is a complex challenge that requires sophisticated technology and algorithms In this video interview with Beet.TV, says Dror Ben Yishai, CTO of Intent IQ explains his approach. Clustering for Identity "We've developed a lot of technology [...]

CANNES – Artificial intelligence is shaping the way media and marketing professionals do their jobs, giving them tools to enhance the look and feel of advertising. “It's been incredibly transformative, especially over this last year,” Andrew Slater, vice president of enterprise sales at Celtra, said in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival [...]

CANNES — Retail media networks are expanding their offsite capabilities by partnering with social platforms, offering advertisers extended audience reach and engagement. Panelists highlighted the importance of data foundations, privacy-safe collaboration, and diverse ad experiences in driving value for consumers. While measurement fragmentation remains a challenge, new technologies are enabling more granular insights across channels. Panel: The Importance of Offsite Retail Media [...]

AMENIA, NY — As cookies disappear and mobile identifiers fade, connected TV is becoming an exciting platform for advertisers to achieve real business outcomes. That is leading Roku, a pioneer in streaming TV, to focus on more performance-based advertising as the medium matures - and as ad dollars continue to shift from traditional TV. "Where we think the future of performance in [...]

As privacy changes limit one-to-one targeting, political campaigns are turning to behavioral and contextual data to reach voters through programmatic advertising, says Daria Grastara, CEO of Direct Persuasion, in this video interview with Beet.TV. "We used to do the traditional way of signing IOs, going publisher direct," Grastara says. "We've really turned to SSP world and relying on an audience strategy [...]

CANNES -- In a world where consumers engage with content and make purchases across a myriad of devices and channels, businesses face the daunting challenge of stitching together fragmented data signals to understand the full customer journey. "Identity resolution is a set of technologies or capabilities that can stitch these signals together into notions of people or households or even businesses [...]

CANNES — AI-powered brand safety tools are evolving to help marketers navigate the complex landscape of digital content adjacency. Panelists highlighted the need to balance performance, scale and brand protection while accommodating different risk appetites. As platforms rapidly innovate, brands must stay informed about new features and capabilities to ensure strategies remain suitable. Overall, the industry is working toward simplifying brand [...]

CANNES — Retail media networks are evolving into broader commerce media strategies, but the industry is still grappling with how to maximize value. Daniella Harkins discussed challenges around data collaboration, measurement standards, and budget allocation across networks. While clean room technology enables privacy-compliant data sharing, companies need to focus on finding the right partners and use cases. Looking ahead, she [...]

Outbrain on Thursday said it agreed to buy video advertising platform Teads from Altice International in a $1 billion deal that will create a digital media platform reaching 2 billion consumers worldwide. “It’s a real a transformational deal,” David Kostman, chief executive of Outbrain, said in this video interview with Beet.TV contributor Rob Williams. “The two companies are really best-in-class in [...]