CANNES — The emergence of generative AI could revolutionize how brands create and target ads in connected TV (CTV), according to one of the world's largest snack companies. Mondelēz International, whose brands include Oreo, Cadbury and Trident, has been impressed at the development of CTV advertising capabilities over the last couple of years. "At Mondelēz, we really leverage CTV to help understand what's [...]

AMENIA, NY — The digital advertising industry is finding new ways to connect data for targeting, insights and measurement in an increasingly privacy-centric world, even as Google confirms it will not deprecate third-party web tracking cookies and will instead add a “new experience in Chrome”. That is the view of Kevin Kowalick, VP of strategy for media and entertainment at TransUnion, who believes the [...]

CANNES – Retailers that sell advertising make up a fast-growing part of the media marketplace. Drugstore chain CVS Pharmacy’s CVS Media Exchange, or CMX, recently began collaborating with demand-side platform The Trade Desk for self-service media buying. “Connected innovation for us is really at the center of everything that we do. It really bridges how we think about what customers are [...]

CANNES – The automated buying and selling of digital advertising can be frustrating for marketers who want to ensure their media spending generates results. Some of these challenges are evident in the programmatic marketplace for connected-television advertising. “The number one thing that we find that comes up from a buyer perspective is transparency,” Michael Kuntz, national vice president of programmatic sales [...]

CANNES — The rise of retail media is causing a "free-for-all" in the media dollars marketers are deploying as they seek to drive sales performance, says Ji Young Kim, Chief Operating Officer of GroupM. "As retail media matures, brands are looking everywhere," Kim says in this video interview with Beet.TV. "There's a lot of pressure between brand dollars. These are keywords like [...]

CANNES — Just 18 months since its inception, generative AI has rapidly evolved from a topic of excitement and possibility to a tool being actively experimented with and implemented by the advertising community. "Last year at this time, generative AI was only six months old. And so people were talking about the possibilities, the potential, the excitement," says Jennifer Kattula, GM & [...]

CANNES — When is a traveller not a traveller? United Airlines may have launched a new media network - but that doesn’t mean the ads will have to be travel-centric. Kinective Media Network is a commerce media platform designed to create personalized and immersive experiences for travelers at every stage of their journey. In this video interview with Beet.TV, Mike Petrella, MD, Strategic Partnerships, [...]

CANNES — The mobile app industry has come a long way since the early days of the iPhone, but there's still a significant gap between the time spent on mobile and the investment in mobile advertising. Despite the fact that 80% of mobile device time is spent in apps, the advertising dollars have not followed suit. Digital Turbine, a company that has [...]

CANNES — Connected TV (CTV) is becoming an increasingly attractive advertising channel for marketers by combining the best of traditional television and digital capabilities. And consumer-packaged goods (CPG) brands are flocking to the channel. In this video interview with Beet.TV, Dan Mouradian, SVP of Global Client Solutions at Innovid, explains what the company’s latest data shows about the trend. CTV Viewing And Ad Trends [...]

AMENIA, N.Y. — The digital ad industry has been preparing for a cookieless future. While Google's surprise decision not to deprecate cookies in its Chrome browser may reduce the urgency of the move, it won’t necessarily change the fundamental trajectory. "The cookie itself is just one tool as a means to reach those actual audiences and the true identity of someone," Liane [...]

AMENIA, N.Y. - Google this summer ended a plan to remove tracking cookies from its popular Chrome browser after four years of delays and disagreements with marketers and advertising agencies. The search giant is giving people more choice in how their personal data are collected and used by advertisers. “Third-party cookies have always been terrible for privacy,” Lauren Wetzel, CEO of [...]

CANNES — Marketers today want to know that their ads work in delivering business outcomes, sales lifts and incremental results. But marketing measurement is not just about proving the impact of campaigns - it's also about growing the client's business. That is according to one man who is running the numbers for one of the leading social content platforms. 'Undeniable Trend' In this video [...]

The advertising world is in a state of flux as the deprecation of third-party cookies progresses, leaving advertisers and publishers alike grappling with how to maximize reach, performance and monetization. With some audiences still reachable by cookies and others not, the industry is seeking solutions that can bridge the gap. Alternative identifiers that can connect the sell-side and buy-side are attempting [...]

CANNES — As the idea of leveraging first-party’s data grows in prominence, retailers, which have a direct relationship with their customers, look to be in a good position. Now the rise of clean room technology is enabling retailers to share audience insights. As consumers opt-in to share their data, retailers can provide brands with a more comprehensive understanding of their target audiences, says [...]

CANNES -- Mastercard's marketers have long favored an experiential approach to branding. Now they are adding artificial intelligence into the mix. In this video interview with Beet.TV editorial director Lisa Granatstein, Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard, explains the company's new innovations. Adding AI for Creativity Guerin emphasizes the importance of using AI as an enabler rather than a [...]

Increasing regulation and consumer demand for better privacy protections are forcing advertisers to adapt how they measure the effectiveness of their campaigns. But there are ways to improve measurement accuracy while remaining privacy-compliant, regardless of whether explicit consumer consent is obtained. One of the world's leading financial services company's is attending Beet.TV's latest Beet Retreat to discuss the issues. Beet at the Berkshires Beet [...]

CANNES – Retailers that sell advertising make up one of the fastest-growing parts of the media marketplace. Drugstore chain CVS Pharmacy in 2020 set up a retail media network called CVS Media Exchange, or CMX, to provide marketers with a way to reach audiences based on their product searches and membership in its loyalty program. “We have the benefit of being [...]

CANNES — Artificial intelligence is set to revolutionize the creative and advertising process in the next few years - but what exactly will that look like? AI can make the process of creative supply much faster and easier, as well as improve the quality of the output, Mihael Mikek believes. "Everyone wants to leverage AI to basically be faster, better, obviously to reduce [...]

After the advertising industry decamped to the seaside of Cannes in June, movers and shakers will head to the hills. Beet Retreat Berkshires takes place at the Troutbeck Estate hotel, July 21 to 23, with 125 attendees discussing performance TV advertising, identity solutions, AI and retail media. In this video interview with Beet.TV, Cassidy Diamond, VP of Brand Partnerships and Demand Facilitation [...]

CANNES – Households that connect their televisions to the internet enter a digital world filled with a growing number of streaming-video apps. The publishers of those apps are seeking ways to achieve the highest sales of advertising from the automated, or programmatic, marketplace of sell-side platforms (SSPs) and demand-side platforms (DSPs). “There is a lot of competition now within the SSP [...]