CANNES — In the rapidly-expanding kingdom of AT&T, Xandr, its unit for facilitating advanced TV ad buying, is playing a stronger role. Almost exactly a year after AT&T acquired ad-tech platform AppNexus, it has just rebadged AppNexus’ demand-side platform (DSP) as “Xandr Invest”, and allowed ad buyers to to target viewers using AT&T’s first-party data […]
CANNES — If you thought that putting up a news paywall shut out advertisers, think again. Time after time, newspapers which have made the switch – at least, the big ones – have hailed a stronger offering for advertising brands, not a diluted one. That has been one discovery of Joy Robins, four months after joining […]
CANNES — In 2019, “brand safety” is still a watchword for ad buyers who want to place their ads against the right kinds of content, and not get tripped up by cringeworthy juxtapositions. That is why MediaMath, a digital ad-buying platform, has just teamed up with IRIS.TV, a video technology vendor, to provide a “sentiment […]
CANNES— Longtime workplace diversity and inclusion champion Tiffany Warren likes the progress that the advertising industry has made with its workforce but says keeping them happy is the big challenge going forward. “The pipeline is fine. We have people who are interested and want to come into the business,” says the SVP and Chief Diversity […]
CANNES — In the age when brand marketers can use cloud-based tools to carry out many of the functions of their media agencies, the prospect of disintermediation seems to pose a risk to the historic agency model. Omnicom Group media agency OMD understands that risk. Its global CEO Florian Adamski raised eyebrows around his company […]
CANNES—Core marketing skills alone won’t guarantee success in today’s corporate world. What helps to drive business growth is cross-training within an organization and understanding how best to communicate with people like CFO’s, according to Deloitte Digital CMO Alicia Hatch. “Finding those new things in marketing is one of the most incredible hotbeds of innovation,” Hatch […]
If advertising agencies were getting nervous about being disintermediated by brands in-housing their traditional agency functions, there may be some solace found on the Croisette. The rise of direct-to-consumer (D2C) brands apparently plays right in to agencies’ strengths, because D2C brands need strong opinions and they thrive on TV exposure. So says Malcolm Devoy, PHD […]
CANNES—A year after the Association of National Advertisers joined forces with the Cannes Lions festival to help “marketers take their industry back,” they were back at Cannes to refine their priorities going forward. The joint CMO Growth Council initiative has boiled those priorities down to improving marketing academia, “upskilling and reskilling” marketing personnel and how […]
Consumer privacy issues and the relative value they perceive from media and advertising are a “carpe diem” (“seize the day”) moment for the advertising industry. Thast is according to one agency exec speaking amid the discussion at the Cannes Lions ad industry gathering. “With ITP and ITP 2.0 (Intelligent Tracking Prevention), I think we’re seeing […]
Put 200 of the world’s leading senior marketing decision makers in a room and what do you get? An agenda for the future of the craft. But, maybe also, a playbook for making a better world. A group called the CMO Growth Council was formed back in 2018 to share best practice amongst chief marketing […]
CANNES—Comcast, Charter Communications and Cox Communications have launched an industry initiative called On Addressability with the goal of uniting television distributors behind addressable advertising. “It’s a call to action,” says Comcast Cable’s President of Advertising, Marcien Jenckes. “It’s really about initiating a process this year that’s going to scale addressability across television,” Jenckes adds in […]
CANNES—A year ago at the Cannes Lions, AT&T provided a sneak peak of its future with a tease banner outside the Carlton Hotel that would presage the launch of Xandr, formerly AT&T Advertising & Analytics. “It’s been quite a whirlwind year since Cannes 2018,” says Xandr Chief Marketing Officer Kirk McDonald. What followed was Xandr’s […]
CANNES–Procter & Gamble’s first-ever P&G LifeLab installation at the Cannes Lions International Festival of Creativity is part of the company’s effort to “reimagine creativity to reinvent advertising” through a variety of new creative and technology partnerships. “We’ve been focusing on reinventing brand building for the past couple of years, a lot on media, a lot […]
SAN JUAN, PR – They have been forgotten, the majority of Puerto Rico’s children who live under the poverty level, says Eduardo Carrera, CEO of the Boys & Girls Clubs of Puerto Rico in this interview with Beet.TV recorded at the Vimenti Project, the island’s first charter school, which is operated by the Club. Carrera, […]
#StandWithPuertoRico The Media Unites to Help Puerto Rico’s Neediest A majority of Puerto Rico’s children live below the poverty level. As a percentage of the population, child poverty is twice as high compared to the poorest state on the mainland. These U.S. citizens hold promise for the future of the island and for […]
Join the Cause! Andy and Kathy Plesser have a home in Puerto Rico, on the small outer island of Vieques. For the past six years, the Beet Retreat has taken place there. While the island is slowly coming back, the W Resort and Spa, where we held the events, is destroyed. So, we are doing […]
After a year in which it acquired Teads (video ads), miLibris (digital publishing), Audience Partners (ad-tech), Placemedia (advanced TV ads) and more, multi-national cable company Altice is making a step change to unify its ad offerings. In April, the Netherlands company’s USA division, which bought Cablevision in 2015, launched a4, a business allowing advertisers to build […]
“Stand with Puerto Rico,” a media industry initiative created to help the island’s relief and recovery, will meet at the AT&T AdWorks Lab on January 23 from 8:00 am. – 10:00 am. The meeting will provide an update on the progress and challenges on the island presented by by Congresswoman Nydia Velazquez (D-NY). It will […]
SAN JUAN, PR – Ten days ago, I visited a neighborhood in San Juan called Santurce. Amid the damaged and mostly darkened public housing complexes, we met dozens of community members at the Boys & Girls Club of Puerto Rico. The young and old came for tutoring, leadership training, recreation and hot meals. The Club, one […]
MIAMI – Sometimes, small miracles happen in the midst of huge catastrophes. The Puerto Rican island of Vieques was largely cut off from the world when Hurricane Maria made land on Sept. 20, but its Boys & Girls Club facility remained intact and quickly became a hub of relief activity. “Luckily, our club in Vieques […]