MIAMI – Even on the best of days, things can go awry on Vieques, the island off Puerto Rico’s eastern coast. Water and power supplies can be cut, groceries may or may not be available, but people just help each other get by. So when a natural disaster the likes of Hurricane Maria happens, everyone […]
MIAMI – What took the federal government more than five days—to begin assembling aid for hurricane-ravaged Vieques—started the night of the storm among concerned citizens. That’s when Brittany Roush and Kelly Thompson, Editor and Publisher of Vieques Insider Magazine, started the group ViequesLove. It was done “with the intent of raising thirty thousand or forty […]
MIAMI – The last two months have been “a testament to what the American Red Cross can do,” with Hurricane Maria in Puerto Rico just the latest in a series of crises, says the organization’s Regional Communications & Marketing Director, Grace Meinhofer. “Three hurricanes, the California fires, we helped with the shooting in Las Vegas […]
MIAMI – It’s easy to forget that before Hurricane Maria hit Puerto Rico, the island was in dire economic straights. One of the organizations that realizes this the most is the 50-year-old Boys & Girls Club Puerto Rico. Before Maria, 90% of the group’s participants—mainly youths ages six to 18—were below the poverty level on […]
Editor’s note: This interview with Joe Rockhill runs to 5:30. In the rest of the video, Team Rubicon’s Michael Lloyd provides an overview from Isabella, Puerto Rico. MIAMI – There are only so many first responders in a particular city or an entire country to deal with natural disasters like Hurricane Maria in Puerto Rico. […]
MIAMI – Once a natural disaster occurs, it’s back to basics. For agencies and marketers it can mean using billboards to reach people who don’t have power or Internet connectivity. For brands like Procter & Gamble, it can be dispatching mobile units to wash, dry and fold clothes for the recovering community. In the wake […]
MIAMI – The efforts of clients like Walmart, Procter & Gamble and AT&T in responding to humanitarian crises in Mexico and Puerto Rico demonstrate “authenticity and doing the right thing,” says the CEO of Omnicom Media Group’s LATAM operations. “Brands belong to society and are part of society,” Julian Porras says following the launch of […]
The news media can play a major role in communicating the desperate plight of survivors of Hurricane Maria in Puerto Rico. “I beg you to please don’t forget your responsibility to continue to bring light into the humanitarian crisis that is happening in Puerto Rico,” Congresswoman Nydia Valezquez, D-NY, said at a news conference in […]
Location: Festival of Media/LATAM, Turnberry Isle Resort: October 30 Salon #2 Informal meetings from 9:30 a.m. – 5:00 p.m. 10:30 a.m. – 11:30 a.m. STAND WITH PUERTO RICO – An introduction by Andy Plesser, Beet.TV Julian Porras, CEO, Omnicom Media Group/LATAM, The Industry Must Help Eric Tourtel, SVP, LATAM, Teads, We Can Make a Difference […]
Omnicom Media Group and Beet.TV In a Call to Action with Founding Sponsors AT&T AdWorks and Teads #SWPR As some 600 marketing, media and adtech executives gather at the Festival of Media/LATAM conference near Miami on October 30, a program STAND WITH PUERTO RICO will launch to galvanize industry action to help Puerto Rico. In this video […]
Companies in the advertising and media industry can provide relief for victims of Hurricane Maria in Puerto Rico not only by their contributions but also by raising awareness of the dire conditions on the island, says Congressman José E. Serrano, D-NY. “Use their clout to let the federal government know that this is a humanitarian […]
Omnicom Media Group and Beet.TV In a Call to Action with Founding Sponsors AT&T AdWorks and Teads #SWPR As some 600 marketing, media and adtech executives gather at the Festival of Media/LATAM conference near Miami on October 30, a program STAND WITH PUERTO RICO will launch to galvanize industry action to help Puerto Rico. In the aftermath […]
“Winter” hasn’t come for ad-tech yet. The investment in video technology vendors keeps coming, even if the role of venture investors appears to be changing. Enterprise and education video technology platform Kaltura is taking a $50m investment from Goldman Sachs – the largest of seven rounds now totalling $166m, according to Crunchbase. The outfit announces it wants […]
VIEQUES, PR — In a world where there is insufficient supply of premium video to satisfy advertisers’ demand for ads, certain ad-tech vendors have found a way to help, by serving ads in between content. They are already a video paradigm agencies say will be most important to their clients’ portfolio, according to Forrester research commissioned […]
In the coming months, Beet.TV will provide a number of opportunities for its marketing partners. These will include thematic series, our unique coverage of industry events and partnerships around Beet’s leadership forums and executive retreats. Listed below are the principal events we will cover. Also listed are a number of half-day and full-day leadership forums. […]
The transformation of the media agency and its trading desk; the next evolution in programmatic; the new forms of video advertising across screens, will be among the topics explored at Beet Retreat, a two-day executive retreat being held on the Caribbean island of Vieques next week. Doug Ray, CEO of Carat U.S. will be among the […]
YuMe, one of the first video ad technology companies, has expanded its offering to publishers and advertisers with an “out-stream” video unit, the company announced this week. Unlike other YuMe solutions which involve in-stream video advertising, this delivers videos into relevant text articles, explains Stephanie Gaines, VP of Corporate Marketing, The introduction of the player […]
COLOGNE – Banner ads on mobile just “doesn’t exist in my mind” and the future is native advertising, delivered in innovative ways, says Chris Wallace, Mindshare’s managing director for digital in EMEA, in this interview with Beet.TV He speaks about new emerging units, including the ones from Teads which deliver advertising messages in the mobile […]
CANNES – “Certainly the speed of technology innovation is dizzying,” says Cary Tilds, chief innovation officer for GroupM. “Some say it would be nearly impossible to keep up with that change.” Tilds’ four tips for keeping up are to be a student of technology; to maintain a consistent framework for learning about new technologies; to […]
CANNES — The fact that many the world’s biggest brands recently started to review their long-held agency relations, putting them out to tender once again, is making agencies nervous but will refocus their minds on results, according to one agency boss. Adweek reports, in the last six months, as advertising technology opportunities swirl around them, 20 big brands […]