Media Decisions During a Period of Disruption
a Beet.TV Leadership Series presented by
Faced with a fast-changing media landscape, coupled with increased expectations for efficiencies, buyers and sellers need to look ahead, equipped with actionable market intelligence.
They need to understand fast-moving changes in consumer sentiment, the realities of a cross channel world, market trends and complex media pricing.
They need to understand the competitive landscape and have a handle on their own inventory.
A Beet.TV leadership video series will explore the evolving value of market intelligence.
Some topics to be asked of the interviewees
- What kind of market intelligence is most actionable for you?
- How do find and track market trends?
- How do you price the sell or investment of cross-channel campaigns?
- How do you manage pricing? What factors do you use?
- How do you relate ad spend and ad revenue to performance?
- How do you manage inventory to maximize ROI?
Production Notes
The series will be comprised of 8 minute videos produced remotely, via Zoom. Videos will be published on Beet.TV and its syndication and social network. Production begins in January with publication beginning in February.
To arrange for a booking, please contact Katy Charles, Senior Producer katy@beet.tv