4A’s Transformation

LOS ANGELES – When there was just linear television, delivering the commercials—i.e. the creative—to TV stations was a fairly standard if not boring process. But with the explosion of viewing across screens and instantaneous delivery of creative, it’s a whole new ballgame. The “dirty little secret” that much of the industry is either unaware of […]

LOS ANGELES – More than half (52%) of 250 agency and brand leaders surveyed by the FreeWheel Council for Premium Video believe that improving the video ad experience for consumers is the biggest challenge for the industry. The findings underscore the need for creative diversity so that messaging is appropriate across all screens. Given the 2017 […]

LOS ANGELES – The last few years have been contentious times between advertisers and their agencies on a number of fronts in their day-to-day relationships. But as the CEO of the Association of National Advertisers gathers with his agency counterparts, Bob Liodice puts the onus on brand marketers to rein in the digital supply chain […]