Aaron Martin
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
If the launch of streaming services by TV distributors has created two different kinds of ad inventory and business model, Aaron Martin wants to solve that. Xandr, where Martin is director of product management, forecasting and inventory management, just launched a tool he says will bridge the gap. In this video interview with Beet.TV, Martin […]