Aaron Miller
Treat Creators as Cultural Partners, Not Marketing Tools: MediaHub’s Miller
For some brands, the tactic of working with “influencers” may have morphed into “creator” partnerships – but, still, too many are viewing the relationship mechanistically. That’s the view of Aaron Miller, head of influencer and activations at MediaHub Worldwide. In this video interview with Beet.TV, he said the best collaborations arise when brands genuinely respect […]