Aaron Sobol

CANNES — Connected TV advertising is maturing but still faces hurdles in scaling innovations across platforms. Panelists highlighted the need for more standardization to enable advertisers to deploy new ad formats broadly. While CTV offers improved targeting and engagement compared to linear TV, fragmentation remains an obstacle. Brands are pushing for faster development of capabilities that […]

CANNES — Retail media spending is surging, as more ad buyers turn on to the idea of being seen where commerce happens. But how exactly are the world’s leading CPG companies thinking about retail media when it comes to connected TV (CTV)? In this video interview with Beet.TV, Aaron Sobol, Head of US Media Investment & Partnerships […]

MARCO ISLAND, FL — One of the world’s biggest consumer goods companies, one with a rich heritage in TV brand-building, is getting excited about the capabilities and tricks of the new, internet-powered TV. With brands like Persil and Cif, Unilever is a big media spender. In this video interview with Beet.TV at the IAB’s Annual […]