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UK license fee-payers may be already be familiar with Live Lounge, the BBC Radio 1 strand which sees artists visit the Radio 1 studio to record intimate performances. But now the BBC is going global and multi-media with its music offering. At NewFronts in New York, the event at which premium publishers tout their upcoming […]

At home in the UK, it may be more commonly known as a broadcaster and online publisher that, by Royal charter, cannot carry advertising. But, elsewhere, the BBC’s commercial arm has built on its heritage of traditional ad sales by launching a sponsored content offering. BBC Worldwide launched StoryWorks back in 2015, and it now […]