Abbie Reichner

SAN JUAN, Puerto Rico – The television advertising market is growing more automated with the adoption of programmatic technologies, opening up the possibility for marketers and agencies to obtain real-time data about campaigns. This information will help to make the media marketplace more transparent, but more work needs to be done. “We could provide the […]

SANTA MONICA, Calif. – The broadcasting industry is taking steps to adopt technology that years ago helped to automate the digital advertising marketplace. Instead of placing an insertion order (I/O) for TV commercials, more marketers and agencies are using programmatic tools. “We’re definitely seeing that shift from direct I/O into programmatic, but not just programmatic […]

LOS  ANGELES  –  Despite historically being sold by manual insertion order, ad buyers are now flocking to the programmatic, or automated, sale of inventory. That is according to major-network exec who says buyers are encouraged by technology that puts guide rails and control around the technology. In this video interview with Beet.TV, Abbie Reichner, Programmatic […]