Accenture Strategy
Accenture/ABC Study: Digital Sales Gains ‘Gated’ Without Multiplatform TV
How can the digital advertising market be saturated when there are so many places to buy ads? It depends on your definition of “saturated.” When Accenture Strategy did a deep dive on some $12 billion of its clients’ marketing spend in a multiplatform television effectiveness analysis for ABC Disney, “One thing we found is that […]