ad effectiveness

NEW YORK – Given the ad receptiveness of tablet viewers, brands should start building creative specifically for tablets, following some best practices for the medium, says Scot McLernon, Chief Revenue Officer at YuMe, in an interview with Beet.TV. For instance, short-form ads are often more memorable and have higher completion rates. Also, brands benefit when including interactive […]

Videos ads on tablets often grab a viewer’s attention more because tablets are highly personal devices and consumers are usually holding them in their hands, says Kara Manatt, VP, Consumer Research Strategy at IPG Media Lab in an interview with Beet.TV. IPG studied tablet effectiveness and drew several takeaways – consumers often use their tablets when in […]