ad fraud

There have been some doubters when it comes to the potential impact of blockchain in the advertising business. Adam Herman, Executive Vice President, Chief Innovation Officer at Zimmerman Advertising is a big believer. Herman has been employing technology from the startup Blockboard for numerous clients’ campaigns. And thus far, the technology is saving them money […]

Matt Wasserlauf, founder and CEO of Blockboard, sees the growth of connected TV advertising as a perfect money for the ad industry to undergo a necessary ad tech reset. He knows it won’t be easy. Having built and stewarded a previous startup through the early days of digital video advertising, Wasserlauf has seen what happens […]

ORLANDO, Florida  – For the first time, the digital advertising industry—via the Trustworthy Accountability Group—has a formal partnership with federal law enforcement agencies to combat criminal activity, TAG President and CEO Mike Zaneis says in an interview with Beet.TV. Since its founding, TAG members have been sharing intelligence about bad actors in the digital advertising […]

Integral Ad Science, the New York-based tech company that describes itself as  “the leader in quantifying digital media quality” has raised $67 million: $27 million in venture funding from Sapphire Ventures and $40 million in debt financing from Silicon Valley Bank. In this previously published video, company CEO Scott Knoll talks about  how the company […]

CANNES — After a couple of years of estimates that upwards of 30% to 50% of online ad impressions may have been fraudulently served by nefarious bots, it has begun to seem like platforms have gotten across the problem. Try telling that to Lou Paskalis, who holds the marketing purse strings as Bank of America’s global media […]

By now, you might have already heard plenty about “bots” defrauding advertisers. But what are bots and how do they actually work? “Bots are not big server farms, they’re individual computers like your own that have been infected by some malware that was wrongfully downloaded -it might be sitting dormant until the botnet operator decides to […]

There are several techniques for identifying what has become the scourge of the internet for advertisers – code that fires up web pages just to ensure ads are displayed for which a buyer must pay. Now online ad tech vendor OpenX is trying a twist on fraud detection, with a third-generation iteration to its so-called “Traffic Quality Platform”. […]

PHOENIX – Outgoing IAB chair Vivek Shah, who ignited the industry around  the ad fraud issue with his fiery speech at last year’s IAB Leadership Meeting, says that twelve months on, the problem of fraud has improved with the efforts of both publishers and the the marketing community. But the problem persists and he feels that […]

One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in the battle, and ad tech vendors need to be able to report accurately on whether ads were seen, says Jayant Kadambi, Co-Founder and CEO of YuMe, in an […]

CANNES, France — It seems like it was only a few months ago that the topic of video ad fraud cast a long shadow on the digital advertising sector. Now everyone is running around trying to eliminate the dark arts. And one tech vendor says those arts could already be extinguished before 2014 is done. […]

The reality that many of the online ads paid for by advertisers are not really viewed by human users – or, worse, fraudulently viewed by artificial bots – has risen up the industry’s agenda of late. ComScore chief research officer Josh Chasin characterizes it as “arms race”: “You have the good actors working to eliminate […]

As a gamut of third-party vendors rises up to qualify the true consumption of ad inventory for buyers and publishers, if you thought one would emerge as a victorious standard – think again. “I can’t just rely on a publisher or a verification vendor – it has to be a blended approach in order to […]

Recent revelations that many online ad impressions – perhaps 40% – are prompted by internet bots defrauding ad buyers has spooked the industry. Now Google  wants to go to war with the bots. “The surge of non-human traffic … is really taking the entire industry by storm,” Americas media platform sales head Jay VanDerzee tells Beet.TV. “This, […]

The realization, by advertisers, that many of the views they buy in video are faked by nefarious bots is serious – but not necessarily as serious as The Wall Street Journal recently suggested, according to one ad agency exec. “It was a little sensational,” VivaKi Audience On Demand video director Cheryl Stump says of the […]

While low-quality inventory has plagued online advertising for some time, fraudulent advertising is relatively new but is growing, says Scott Knoll, CEO of  brand safety technology firm Integral Ad Science, during an interview with Beet.TV. “Video is a big area because it has higher CPMS, but you’re not always getting what you pay for. Fraud […]