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Tech is Leveling the Programmatic Ad Playing Field for Publishers, SpotXchange CEO Mike Shehan
As programmatic advertising has grown in usage in the video ad industry, the natural next step was to add more transparency on the supply side. That’s why video advertising company SpotXchange launched a platform earlier this week that’s designed to provide more insight into online real-time buying for publishers, says Mike Shehan, CEO of SpotXchange in an interview […]