Adobe

SANTA MONICA, CA – American Cancer Society data indicate that the death rates from breast cancer fell 40% between 1989 and 2016, a decline that’s partly attributed to early detection. The trend is encouraging, but it’s not necessarily comforting for anyone who has been diagnosed with breast cancer. For media professionals Katie Kulik and Denise […]

SANTA MONICA, CA — Streaming TV is now well past its first innings, that golden year when it seemed like subscriber growth would never end. In the new era of competition and price inflation, many customers are giving up on SVOD or moving between providers, plunging operators into an age you might call the Churn […]

SANTA MONICA — If you hope to win a customer, you had better make a lasting first impression. That much has always been true. But, in the heady days of growing competition, making a good digital first impression is critical. In this video interview with Beet.TV, Denise Colella, VP, Head Digital Strategy, Media & Financial Services, […]

With a host of brands seeking to unlock growth through creativity, two new awards and a new initiative called Connect, Learn, Experience (CLX), the Cannes Lions International Festival of Creativity “will be a little bit busier and a little bit bigger than last year,” says Chairman Philip Thomas. Although Cannes Lions started in 1954, it […]

Comcast’s FreeWheel has new partnerships with Data Plus Math, Vizio’s Inscape data unit and Adobe to augment its attribution, consumer insights and programmatic offerings. In this interview with Beet.TV, FreeWheel Media’s Brian Wallach explains the three deals announced at the FreeWheel NOWFRONT event in Manhattan this week. FreeWheel is teaming with Data Plus Math and […]

PHOENIX – The demand for artificial intelligence in identity marketing seems to be outrunning figuring out how to mix personally identifiable data with various other data sources. “When you think about what a customer needs for overall data strategy, it is all different data points, not just any one specific form of data,” says the […]

As it looks to expand its CFlight all-screen audience measurement currency to its entire portfolio in 2019, NBCUniversal is finding that upgraded transactional systems are key to CFlight’s implementation. “I think everybody conceptually believes in this,” says Kavita Vazirani. “I think the challenges have come in the systems. That’s where the harder conversations have been.” […]

LONDON — It may often be analog and it certainly doesn’t have the luxury of advanced foresight through on-demand – but that doesn’t mean live, linear television can’t benefit from the same kind of automations that have also come to programmatic VOD. That is the view of one exec who spent two decades in ad […]

CANNES — Many in the ad industry are pointing the finger inward, blaming the sector for alienating audiences through the over- and extreme use of targeting technology. That kind of consensus is forming, with executives promising to rebalance the audience relationship through better messaging. Still, even as the industry looks to correct itself, it is […]

After transparency, back-handers and disintermediation by platforms, media agencies are also facing a competitive challenge from interest shown by big consulting firms. Is this the nail in the coffin for the traditional ad agency? Not necessarily, but their role may well evolve in the next few years. That is the view from one exec whose […]

Like many agency television buyers, Todd Gordon spent a lot of time on the telephone buying inventory for clients that they didn’t necessarily want but that came in packages. “If you wanted to buy prime, you quite often also got late night and daytime,” says the Director of Programmatic TV for Adobe. “What’s remarkable about […]

PALM SPRINGS, Calif — When it launched a decade ago, it was purely an analytics suite for cross-platform video publishers. In time, TubeMogul expanded to take on a bigger role powering the advertising that powers video. But now that ‘TubeMogul’ has become Adobe Advertising Cloud, it’s no longer mostly a video advertising company. In mid 2015, […]

PALM SPINGS, Calif  – In the interest of promoting digital advertising transparency, AppNexus has done “a complete opening” of its books over the last six months. This type of leadership role should be adopted by  every participant in the digital ecosystem for the benefit of marketers and publishers, says CEO Brian O’Kelley. “I think it’s […]

ORLANDO – What is considered a “safe” digital advertising environment for one brand might be unacceptable to another. For the latter, blacklisting entire websites or domains is one solution, but it doesn’t have to be that way. This is one of the concepts behind comScore’s rollout of its new Activation suite, an offering that enables […]

LAS VEGAS — Online TV and video tech company Ooyala already boasts clients like Sky, Star India and Media Prime. But, as the demands of delivering TV-like experiences at scale grow, now it is also tapping Adobe technology to go large. Before NAB Show, the company announced a deal with Adobe to integrate its own platform with the […]

LAS VEGAS — It is now gaining traction in the professional edit suites of Hollywood movie producers – but that doesn’t mean Adobe is overlooking amateur video makers, as it evolves its Premiere product line-up. In this video interview with Beet.TV, Adobe professional video editing senior product manager Al Mooney explains he wants to offer something to […]

From its vantage point in the digital cloud, Adobe has a unique view of video publishers around the globe. Lately it’s been seeing a shift in emphasis from cross-screen reach to monetization. Concurrently, U.S. video viewing has bifurcated along two lines: mobile devices during the day and living room big screens at night, with many […]

VIEQUES, PR – There’s no shortage of data to apply to linear television audience targeting and, likewise, a variety of ways to attribute campaign results. In the middle lies the customer experience, which is also data-fueled and growing more sophisticated by the day. These and other insights emerged from a discussion about enhancing the value […]

VIEQUES, PR — The latest cloud in Adobe’s sky is advertising, after the software giant last week launched Adobe Advertising Cloud, combining its Media Optimizer tool with its TubeMogul acquisition. The acquisition gives Adobe chops in the fast-growing world of video advertising. But what is the watch word for the company as it helps publishers and advertisers […]

LAS VEGAS – To genuinely personalize today’s customer experience, marketers and agencies need to take a step back from the oceans of data at their fingertips. They should revisit the past and reacquaint themselves with some marketing basics, according to Adobe Video Solution’s Campbell Foster. “Too often, marketers forget about marketing 101,” the company’s Director […]