Adobe

MIAMI – When it comes to what’s next in TV, Google’s goal is to operate as an open platform for future of TV. “We enable buyers and sellers to activate on data, to support direct deals, and to support programmatic in a seamless and efficient way,” says Jennifer Koester, Director Telco and Video Distribution at Google, in this […]

Video has just been invited to the brand marketing cloud party, courtesy of integration escort Innovid. The new Innovid Marketing Cloud Suite lets marketers link with massive backend systems from Adobe, IBM and Oracle to “synchronize the customer journey across different channels,” Zvika Netter, CEO & Co-Founder of Innovid, says in an interview with Beet.tv. […]

MIAMI — Take two bottles in to the shower? In advertising these days, strategies appear to have bifurcated along just two such lines. In one, clients continue buying inventory around content deemed to match their target demographic. In the other, they buy super-targeted specific customers, regardless of where they are reading or viewing. But strategies don’t have […]

MIAMI — That Lumascape is a pretty mess. In other words, customers like the new super-powers bestowed on them by ad-tech – but they are confused by a procession of vendors that all claim to do the same thing. That’s why Dan Bruinsma is looking forward to the kind of consolidation heralded by the latest big ad-tech M&A […]

It started as a simple tool to upload videos to multiple services. But now TubeMogul is becoming the latest addition to Adobe’s media technology stack. The Emeryville, CA-based company has just confirmed an agreement to be acquired by the digital media powerhouse for $540m. What does Adobe want with TubeMogul? According to its announcement: “Adobe’s acquisition of […]

LAS VEGAS — At CES this week, Adobe and Deloitte previewed an OTT solution for media companies who want build direct-to- consumer platforms.     Deloitte, which has been doing OTT integrations for several cable networks, is expanding its offering with the integration of Adobe Primetime and Adobe Marketing Cloud. For an overview of the […]

FORT LAUDERDALE — It may seem confusing to viewers in other parts of the world, but TV Everywhere is America’s system for ensuring cable TV subscribers can access their bundles on internet devices. Problem is, not too many consumers know that. Adobe, whose Primetime powers the authentication back-end that enables TV Everywhere, recognizes the problem. That’s why Adobe […]

FORT LAUDERDALE — Adobe has announced its “TVMM”, or TV Media Management, platform. But what is it and what does it do? The new, Videology-connected software aims to help media owners better manage and monetize their ad inventory. Adobe’s Primetime group product manager Jonathan Tabak says there are three elements: “Data – being able to understand your audiences […]

FORT LAUDERDALE — Adobe has spent the last couple of years getting its Primetime suite in to shape to help broadcasters deliver multi-screen video. So what does the year ahead hold? In this video interview with Beet.TV, Adobe Primetime business development director Jim Bennette says the team has three priorities for 2016: “Accelerating TV Everywhere adoption. Today, we’re […]

COLOGNE — Some folks in communications are starting to get excited about greater prospects for connecting up advertising and marketing. VivaKi, the advertising group Publicis’ digital unit, is now celebrating the “first birthday” of a partnership with Adobe to do just that. The so-called “Always-On Platform” gives all Publicis agencies access to Adobe’s Marketing Cloud suite, […]

COLOGNE — Adobe has launched a new suite to help advertisers bring together a world of programmatic choices under Adobe Marketing Cloud’s roof, with the aim of uniting advertising and marketing technologies. Built in to the company’s marketing platform, the new offering is priced on a self-service model and allows users to control automated ad buying for search, […]

LAS VEGAS — As the over-the-top business grows quickly, Adobe has added additional delivery tools to improve speed and reliability, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV. That includes higher speed video starts, which means videos are launching four times faster. “We want to make sure consumers can engage with […]

LAS VEGAS — Over-the-top devices are the fastest growing screens for watching content across platforms, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV. “[Over-the-top] is no longer an experiment, but an expectation to watch content wherever and whenever you want,” he says. Adobe Primetime saw a 350% growth in the use […]

Some of the new graphics software technologies coming out of Adobe sound like they will add to the palette of creative professionals in the video and imaging sector. Speaking with Beet.TV in this video interview, Adobe product management senior director Bill Roberts says the recently-announced “Project Candy” allows users to capture a color set using their smartphone camera […]

LAS VEGAS — Sony’s Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it’s calling “Always On” consumption. In this video interview with Beet.TV, Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power playback, ad insertion and digital rights management: “It is coming out on Roku first and other platforms later.” In […]

LAS VEGAS — The emerging age of targeted TV advertising will mean an end to reaching viewers based on the shows they watch and instead usher in individual viewer profiling. “Advertisers (today) are overwhelmingly buying audience … using content as a proxy for that audience,” according to Adobe Primetime’s principle product evangelist Noah Levine. “That’s […]

LAS VEGAS — “TV Everywhere“, the method through which US cable operators allow subscribers online viewing of their bundles, has become the industry’s “whipping boy,” Adobe’s Primetime product marketing director Campbell Foster says. In this video interview with Beet.TV, Foster channels the three main complaints levelled at the system – ranging from “accurate and fair […]

As consumer interest in watching authenticated TV rises, the ad business will look for better ways to measure video across screens, says Jeremy Helfand, VP Adobe Primetime at Adobe, in this interview with Beet.TV. About 10% of all authenticated TV content is viewed through an OTT device, underscoring the need for measurement and functionality. “Being […]

In online advertising, data management platforms (DMPs) are winning fans by letting ad buyers plug in customer data, break customers down in to segments and then target those segments. But even that advanced technology is being upgraded, says Adobe Audience Manager product marketing director Ali Bohra. “The DMP has evolved by going beyond data and tying […]

COLOGNE — Who’d be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional “funnel” comes a whole set of challenges, says Adobe strategy VP Suresh Vittal. At the DMEXCO conference, Vittal’s company announced a deal in which all of Publicis’ agencies will have access to a new suite, Always-On platform, that […]