Advertising

It started as a simple tool to upload videos to multiple services. But now TubeMogul is becoming the latest addition to Adobe’s media technology stack. The Emeryville, CA-based company has just confirmed an agreement to be acquired by the digital media powerhouse for $540m. What does Adobe want with TubeMogul? According to its announcement: “Adobe’s acquisition of […]

CHICAGO – In this fast-moving industry, it can be easy to keep your head down, obsess over the latest media metrics, and not really look up to see the bigger picture in life. But life forced Tracey Scheppach to do just that, when her son Ryan, then aged just seven, was diagnosed with leukemia. The next […]

BOSTON – In the media business, being in the television is like being in the kitchen—to the 100th power. Which is one of the reasons Dan Ackerman joined Samba.tv from a long stint at AOL Like many others, he was frustrated about trying to make sense out of all the disparate data sources that might […]

It is a tremendous new advertising opportunity – but agencies are going to have to think a little differently if they want to get results from using video advertising on Facebook. That’s the message the social network itself has been pushing out to agencies in the last few months, and agencies appear to be getting the […]

CANNES — After Outbrain, Taboola, ShareThrough and other native advertising technology offerings, comes Plista. That is the German native ad tech company acquired by GroupM two years ago. Since then, the agency’s Xaxis unit has been deploying native ad formats around the world, following recent launches in Russia, China and the US. “Bringing it to the […]

CANNES — If consumers are revolting against advertising because ad-tech has been too aggressive, why would anyone trust ad-tech to clean up the mess? That seems to be the rationale at AOL, whose content division is now taking a stronger role in making ad formats that don’t piss off its readers and viewers. “People are pushing back […]

First, it was a letterbox. Then, it was vertical. But is the future of video actually… square? Zohar Dayan thinks so. He’s the CEO of Wibbitz, a company helping publishers make videos out of text articles. And, when it comes to distributing those videos through social media, one format wins “Eighty-five percent of the most shared videos on […]

CANNES — John Marchese has seen the future. It’s a world where consumers really like ads, and want to get more of them, because they enjoy interacting with commercial messages. That’s a world away from where we are today, says Fox Networks Group’s advanced advertising president. Because the truth is, consumers don’t really like ads at all. “We […]

CANNES –  With numbers this big, it’s no wonder ad-tech vendors re vying to turn even the traditional media space programmatic. “Worldwide, (advertising) is $170bn, in the US it’s $77bn,” according to Herve Brunet, CEO and co-founder of StickyADS, one TV ad-tech vendor recently acquired by another. “The linear side of TV is eventually going to […]

CANNES — Twelve months after it launched an ability for advertisers to introduce custom logic to ad buying, AppNexus claims 25 clients are using the tool. Last year, the ad-tech platform bowed AppNexus Programmable Bidder (APB), a way for buyers to connect with AppNexus via API. One part of that was Bonsai –  a way to let  advertisers “decide […]

Advertising is changing faster, perhaps, than it ever has. Today, new platforms offer a new creative palette for agencies to make messages – and new challenges present limitations on their scope. Underneath all that change, however, lays the kernel of the same, enduring construct – storytelling. That’s according to an agency creative who has devised campaigns for […]

As they approach Facebook for clients, it would be easy for a lazy agency to simply re-trot the creative assets they had already produced for legacy media or other digital outlets. But that would be missing the point – new channels demand new approaches, and new approaches reward creatives, according to one advertising leader. “Every time they […]

CANNES — One screen good, two screens better… but, in households with multiple people and multiple devices, how are advertisers and content owners supposed to understand consumption anymore? That’s where media measurement agencies come in – and that’s why digital measurer comScore agreed to merge with TV mesaurement firm Rentrak last year. The outcome – a combined […]

CANNES — A couple of years back, video ad-tech outfit Ooyala acquired peer Videoplaza to combine geographic footprints and technological capabilities in a single company. Now the joined-up outfit is going to market. “We have invested in the ad-tech business since acquiring Videoplaza a couple of years ago,” Ooyala programmatic GM Scott Braley tells Beet.TV on the company’s first […]

CANNES — Facebook’s announcement on Wednesday, in which it said it would prioritize updates from users’ friends and family over those from news organizations, has caused a shudder in media land. Many publishers have spent the last few years locked in a pattern to acquire social followers, and to distribute content on social platforms, in the hope of […]

CANNES — TV ads targeted at individual households may be more expensive than those traditionally delivered en masse – but extra data that closes the loop between ad spend and sales lift will make things cost-effective in the long run. That’s according to a comScore TV chief. comScore national TV EVP Chris Wilson says his media measurement company […]

CANNES — The emergence of an ad format that can bring more video advertising, even where there was no video content, heralds a new era of business, according to an executive in the ad-tech space. Video advertising platform Videology’s chief commercial officer Ryan Jamboretz is talking about “outstream”, the format which inserts auto-playing video ads between […]

CANNES — The advertising industry is in a kind of crisis. Around the world, repeat surveys indicating high and growing use of ad blocking software are spooking the media industry. Marketing agency Havas Media Group is amongst those wary of the new reality. “Advertising is less and less acceptable for many consumers,” Havas Media Group global MD […]

CANNES — WPP-owned data-driven audience-buying platform Xaxis is growing fast. Launched five years ago, the outfit is now going in to overdrive. The company has grown from fewer than 100 to more than 1,500 employees, to more than 3,000 brand customers and more than $1bn in revenue, 15% of which comes from outside WPP and its Group […]

CANNES — Video ad tech vendor Eyeview is now up to $58m in funding across six rounds, after it took a $21.5m series D round from an investor in its native Israel this month. Qumra Capital is a new investor addition to the line-up. Eyeview says it will use the funding to further invest in its sales, […]