Advertising Week 2018

While it’s “really in the DNA of the Special K brand to represent women effectively and consistently and accurately,” there’s a direct impact on the brand’s sales as well, according to Special K Marketing Director Christie Crouch. “When we represent women and families equitably, it’s just more relatable to more people,” Crouch says in this […]

Because there is no fluidity of audience-based television buying to insure a common, consistent definition across buyers and sellers, friction is the byproduct. “And I think that’s what’s going to drive frictionless buying. Education and a common language so that everyone is speaking against that common building block,” says Nielsen’s Kelly Abcarian. The SVP of […]

There’s “a huge market opportunity” in local television for dataxu, whose TotalTV linear-digital audience offering is powering Hearst’s new Hearst Anyscreen platform, says dataxu’s Mike Baker. Hearst’s TV footprint spans 39 states where the company is now selling connected TV in conjunction with the same linear audiences for local TV, the Co-Founder, President and CEO […]

As the result of addressability, attribution, data and technology, “I think we are at a time when advanced TV is at scale and there’s only upside from here,” says Comcast Cable’s Marcien Jenckes. “That doesn’t mean that all media will be bought programmatically,” Jenckes adds in this interview with Beet.TV at Advertising Week 2018 in […]