Advertising

CANNES, France — The coming evolution in which TV ad sales will be conducted using online practices will finally enable the real vision of digital media for brands, says Simulmedia CEO Dave Morgan. “A lot of the (advertising) approaches that worked in the digital world over the last 20 years are finally ready for application […]

AT SEA OFF THE COAST OF FRANCE — Advertisers are coming to realize that simply shovelling 30-second linear TV ad spots to connected TV platforms isn’t going to work – something that has spawned a new wave of vendors helping them customize ads for interactive screens. One such firm is New York-based BrightLine, which just […]

CANNES, France — Once upon a time, it was just a games device. Now, Microsoft’s Xbox consoles are used to consume TV, video, music and other content. “Gaming is the core,” says Microsoft’s advertising GM, Scott Ferris. “Over half of people who buy Xbox for gaming end up using it as their all-up entertainment source.” […]

CANNES, France — The recent acquisition by AOL’s Adap.tv programming video ad sales unit of two smaller vendor companies will help close the loop between marketing spend and corresponding sales, says a company exec. AOL acquired Santa Monica-based Convertro and Seattle-based Precision Demand. “The combination really helps change the game in terms of how you […]

CANNES, France — Nielsen global product leadership president Steve Hasker has put up a spirited defense of his media audience research provider and one of its core measurement tools. “A lot of people will talk about the GRP (Gross Rating Point) being dead,” he tells  moderator Terence Kawaja at this Beet.TV leadership summit. “We have never argued […]

CANNES, France — Some may characterize the rise of so-called “programmatic” online ad trading and control techniques as the transition of Mad Men into “maths men” – but one agency boss thinks the technologies can spur creativity by liberating staff from “drudge”. “I don’t think anyone signs up for our industry to be staring at an […]

CANNES, France — Advertisers are increasingly buying spots in online video ads through private exchanges, not on open exchanges, in order to guarantee quality inventory. “The majority of our clients are using private marketplaces … not just going out in to open exchange,” according to video ad tech platform Videology‘s chief development officer Ryan Jamboretz. […]

SAN FRANCISCO — Once conceived as an ambitious cable industry effort to insert ads in interactive TV, Canoe Ventures says it is now making headway after pivoting from its original goal. The venture flipped three years ago to help TV content owners benefit from ad sales in their own content when it is hosted on cable operators’ […]

CANNES, Lions — More top-end publishers will be trialling so-called “programmatic” technologies for automating and controlling online ad trading in the next few months before they jump aboard next year, says one exec from a programmatic video platform. “(In the) second half of 2014, we’re going to see a lot of new players jumping in,” Videology‘s […]

CANNES, France — Programmatic video ad tech platform operator TubeMogul used the Cannes Lions festival to announce food brand Mondelēz International would use its services to buy and serve all of its video ads. “Programmatic is getting to be less scary,” says TubeMogul’s CEO Brett Wilson. “You’re seeing more brands embrace it directly. “It doesn’t mean they’re […]

CANNES, France — WPP’s GroupM recently declared it would no longer buy advertising spaces from open trading exchanges from next year. The global boss of GroupM’s data-driven unit backs that strategy. “It’s our ambition to not buy any media in an open marketplace,” says Xaxis global CEO Brian Lesser. “Our clients expects us to give them […]

CANNES, France — Yahoo will open up its recently-unveiled Ad Manager Plus ad software to use on a self-serve basis – and is offering users’ search history as a targeting characteristic. “People use search every day to show (purchase) intent – that search-based data has never been able to be used in a programmatic environment,” according to Yahoo’s […]

SAN FRANCISCO —  BlackArrow SVP Chris Hock says the company helps pay-TV operators make money from their content, no matter what screen it is served on. The San Jose, CA, firm’s technology is used by traditional cable operators in up to 32 million US homes, Hock says. The outfit’s product suites include software for campaigns, […]

AT SEA  OFF THE COAST OF FRANCE — GroupM has put its money where its mouth was by creating a unit dedicated to using new-wave technologies to target TV ads, says the man put in charge of the group. “Being able to utilize the technology that’s been installed in set-top boxes to identify households and […]

CANNES, France — Although people talk about serving highly targeting, personalized ads in TV broadcasts in the same way as is becoming possible online, this is unlikely to happen for some years, according to Real Media’s founder. “There is some automation that can come in from the digital world,” says Simulmedia CEO Dave Morgan. “But the […]

AT SEA  OFF THE COAST OF FRANCE — When Terence Kawaja first introduced the Lumascape, the visual map illustrating an alarming array of ad tech companies, he backed up the image with a call for a simpler world. But that simplification isn’t going to happen, the media finance expert now concedes. “Fragmentation is here to stay […]

CANNES, France – Marketers are striving to marry up their online video and TV ad operations as the tectonic plates of media shift beneath them, says one ad data group tryingto help. Simulmedia chief marketing officer David Cooperstein says “programmatic” ad-trading techniques, “for less-than-premium inventory, is probably the best way to monetize it at the […]

CANNES, France — So-called “programmatic” techniques for controlling and automating online ad trading came in to this world in low-quality ad inventory. But now even top-tier publishers are becoming happy to sell their ads in this way. “Three years ago, they would have never worked with a SpotXchange – today they are,” says the ad […]

CANNES, France — It’s commonly thought that the European market is generally adopting so-called “programmatic” ad automation and trading techniques later than the US. But it looks like the quality publishers there are buying in with greater gusto. “Premium publishers in Europe, they seem to have got involved in this much earlier,” according to Marco […]

CANNES — BBC Worldwide is working with Google’s advertising divisions as they try to amalgamate how the publisher sells its TV and digital video ad inventory. “Quite a lot of our best customers are buying on television and buying online – linear and digital,” BBC Worldwide’s global strategy and sales VP Tom Bowman tells Beet.TV’s […]