Advertising

Can rain drops be used to market raincoats? Weather Company SVP Eric Hadley thinks so. The outfit is using its weather data apps to help advertisers target campaigns in interesting new ways, he told Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. “Location is the new cookie,” Hadley said. “If you want the […]

NEW YORK — Nielsen is releasing a software developers kit (SDK) to help video publishers validate their cross-platform ad views with the measurement firm’s campaign ratings metrics that are increasingly important to advertisers. The outfit is making the kit available in beta. “The way we measure for TV today is, there are watermarks that get […]

NAPA, Ca — The so-called “programmatic” buying of online advertising is garnering plenty of headlines, but can mean different things to different buyers, says Will Pate, digital VP of Interpublic’s Canadian agency M2. “The opportunity is to take out that big ad ops piece – the inefficiencies and frictions in the marketplace – and free […]

NAPA, Ca — Until lately, many premium publishers had frowned on the rise of automated online ad buying that they feared drove down the cost of their ad space. Now the likes of News Corp and New York Times are themselves launching programmatic sales operations. Online video tech firm SpotXchange‘s CEO Mike Shehan tells Beet.TV […]

NAPA, CA  — In this video interview, Nielsen global media products EVP Amit Seth says Nielsen Audience Segments already knows audiences’ offline behavior including their TV viewing, buying behavior and lifestyle segment. But, with the latest update and the imminent addition of a second big data provider, it will also know which stores and restaurants […]

Over the last couple of years, we have seen countless research reports highlight the growth in consumers’ use of alternative-screen devices whilst they watch TV. But amongst the clearest and most useful snapshot of the true meaning of what has become a mature trend is IPG Media Lab’s contrarian new report, The Second Screen Fallacy, […]

Advertising networks must provide more specific data to target ethnic online video use that is outpacing that of the populace at large, according to one ad group exec. “If you’re African-American or Hispanic, you’re twice as likely to be sharing, downloading, watching video, texting,” SMG Multicultural EVP and digital innovation director Marla Skiko tells Beet.TV […]

Video is playing catch-up to display in the advertising stakes – so who could be the big fish in a pond that’s about to grow bigger? Speaking at Beet.TV’s programmatic leadership summit, former Forrester principal analyst Joanna O’Connell rated AOL’s acquisition of programmatic video outfit Adap.tv “very cool” and “a big stake in the ground”. […]

You could spend s lifetime grumbling about the difficulties targeting users with ads across screens because some screens don’t support cookies – or you could just make the best of what’s available to you. “We’re able to look at some users across devices,” ad-targeting technology group Turn‘s senior business development director Mark Balabanian told Beet.TV’s […]

Online video ad company TubeMogul and  Interpublic’s IPG Mediabrands  media agency are cozying up farther. Or rather, their video data are. The pair announced TubeMogul has been integrated in to IPG’s custom data stack, in what CEO Brett Wilson says adds ” seamless access to private inventory and cross-inventory GRP optimization” … “that enables IPG […]

For many in media, “programmatic” methods of advertising sales are geared to targeting and selling cheap inventory automatically, whilst conventional ad operations retain the task of selling main-line display ads. But there may be a third way. “At Heart, we’ve merged the functions – programmatic, sales and ad ops are now one,” Hearst’s revenue platforms and […]

Launched two years ago, Nielsen’s Online Campaign Ratings has become a popular way to measure and price the effectiveness of ad campaigns, even if its reliance on gross rating points makes digital look a little like old TV. The OCR uses Facebook as its main method of tracking ad views. But now it is set […]

COLOGNE — It may be a global industry, but advertisers in the US and Europe exhibit different approaches to the programmatic, automated ad targeting prospect that is now revolutionizing video ad buying, says one company in the know. “In the US, it’s all about performance,” Mark Grether, COO of Group M’s in-house data targeting agency […]

AMSTERDAM — Is corporate split personality syndromestopping online video advertising from reaching its potential commercial heights? That’s what one sector exec thinks. “Digital video is managed by the digital teams on the buy side, whereas, at broadcast linear TV, buying is managed by a completely different team,” says Tal Chalozin, CTO and co-founder of interactive […]

COLOGNE — In Germany, top-tier publishers still exert more collective power over online rivals – but that doesn’t make them immune from their own empowered customers. In this video interview, video ad management company Videoplaza CEO Sorosh Tavakoli tells Beet.TV ad blocking is a big problem in the country: “We’re seeing up to 50% of […]

COLOGNE — Microsoft wants to make its entire product line-up a billboard opportunity. The company wants brands to ride its many platforms and products to reach users, whether that’s via Windows 8, smartphones, gaming or Skype. “It doesn’t matter if you’re in a homeworking scenario, a stay-at-home mom scenario, an auto researcher scenario,” says corporate […]

COLOGNE — Simply running ads to monetize online video is not enough, according to one figure in the space. “One of the things we’re addressing is the fragmented device space,” Adobe’s senior technology evangelist Jens Loeffler says in this video interview with Beet.TV. “This is not the desktop browser anymore. You’re dealing with a very […]

When Matt Prohaska joined The New York Times as programmatic advertising director in May, it was clear The Gray Lady intended to open up her ad inventory to newfangled programmatic ad bidding technology. Now that process has started in earnest. “In the last few months, we’ve directly engaged our sales force and integrated programmatic in to […]

COLOGNE — Automated, programmatic ad-buying technologies are disrupting the display advertising market. And, increasingly, they will do the same for video ads, says one exec. “From an advertiser point of view, the idea of audience targeting is something they’re extremley keen to do across video as much as they are across other places,” Caspar Schlickum, […]

COLOGNE — Don’t call it “Rise Of The Machines”, but AOL’s new ad chief reckons real-time ad bidding algorithms will soon do much of the grunt work currently done by Mad Men and women. In this video interview with Beet.TV at the DMEXCO industry conflab, AOL Networks’ Bob Lord says: “Traders on the floor (of Wall […]