Advertising

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the so-called MarketMix for Media. […]

When programmatic ad trading entered the marketplace in the form of real-time buying from open online ad networks, many publishers feared it would devalue their inventory. But, slowly, publishers have begun to exert controls to keep pricing higher than that. Now rates could rise higher again, one exec says. “Publishers put their inventory in too quickly and didn’t […]

PALM SPRINGS — Bloomberg appears to have been undergoing a renaissance lately, with a line-up of strong products and a solid identity running across its many media outposts. In the latest new advertising tie-up, Bloomberg Media has sold a sponsorship for the green room, during its new Bloomberg Go morning TV show, to Hewlett Packard Enterprises. […]

Time was, newspaper folk sneered with apprehension at the rise of programmatic methods of digital ad trading, fearing automation in real-time open markets would devalue their ad inventory. But times have changed, and those publishers which have dipped their toe in the water are finding growing returns on their terms. “Programmatic is now a transactional channel […]

PALM SPRINGS — The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. According to comScore, the new entity can now see 260 million desktop screens 160 million mobile phone screens 95 million tablet screens 40 million television […]

PALM SPRINGS — The world of advertising demand-side platforms is so new, most people may only have dealt with one or two. Bruce Falck says he has worked for five. Falck spent just four months as Brightroll’s COO until Yahoo acquired the company, last year joining Turn, the ad tech platform which boasts a DSP, […]

If you believe some of the market research about the prevalence of consumer ad blocking, the sky is falling on a publishing industry that has long depended on advertising. Those surveys may or may not be wholly accurate, but Ben Barokas is intent on solving the problem. Whilst working as general manager of marketplace development at Google, […]

LAS VEGAS — When should you put an in-article video ad on a page – and when should you hold back? Two-year-old Genesis Media of New York is an ad tech platform aiming to sensitively place auto-playing out-stream video ads, a format that is gaining in popularity. “Video ad formats are easy to build, they’re difficult to […]

LAS VEGAS — Back in December, Adobe updated its Primetime ad platform with TV-buying capability, dubbed TV Media Management (TVMM), powered partly by Videology. The feature aims to let broadcasters plan and package up ad slots in their over-the-top (OTT) offerings. So, what is the big idea? “The content emerging on all of those platforms is premium content […]

LONDON — What if Netflix started running ads? It is a topic that has previously been debated here on Beet.TV, with one exec betting: “They’re going to have to start to deploy some type of advertising model to recoup some of the revenue that they’re spending on this programming.” A new thorough analysis has shed some hard […]

FORT LAUDERDALE — The company has lately been placing high on lists of the best places to work and the fastest-growing companies in America. Now Trade Desk advanced TV sales director Matt Mitchell tells Beet.TV in this video interview: “We are very close to releasing a self-service UI for executing programmatic TV buys. “We’re using a number of data sources […]

FORT LAUDERDALE — Earlier this month, a big media rumbling was felt in Canada, when multi-media group Corus Entertainment offered to buy TV channel operator Shaw Media for $2.65 billion. The deal would see Canadian media and telco company Shaw Communications exit the media ownership business, instead sticking with telecoms and broadcast network operation. So what would […]

FORT LAUDERDALE — The advertising industry is going through enormous change. The internet has been fragmenting consumer behavior, taking analog ad dollars and now it is promising to overhaul TV. Sometimes, things are moving too fast. But, standing back to take a look, Furious Corp CEO Ashley J. Swartz says 2016 will bring a “reverence” that everyone […]

In the last couple of years, private ad trading marketplaces have given ad sellers the efficiencies offered by programmatic trading technology, but by ringfencing premium inventory off from open-market fodder. Now ad tech platform vendor OpenX is launching its take on the concept to offer a best-of-both approach of its own. Its “real-time guaranteed” technology (RTG) […]

FORT LAUDERDALE — Shareholders of comScore and Rentrak are due to vote on a merger of the two companies, via the former’s proposed acquisition of the latter, on Thursday, in a move that will be a big deal for the advertising and content measurement industry. The pair plan to combine to pool comScore’s online analytics nous with […]

FORT LAUDERDALE — When many vendors think about the emerging technology “dynamic ad insertion” (DAI), they think about ads inserted, on the fly, in to live programming playing out through digital media. But what’s dynamic can also me added to what is static. New York cable operator Cablevision is eyeing up the application of dynamic ads […]

LONDON — In the digital media ecosystem, disintermediation lurks around every corner. With so much of the advertising industry in flux, it is easy for an incumbent player to be dislodged by market forces. European satellite operator, channel owner and telco Sky is fighting against that tide when it comes to next-generation advertising, launching an analytics suite for its […]

FORT LAUDERDALE — “Addressable TV”, the practice of targeting individual households’ TV sets based on data characteristics, may have been the hot industry topic of 2015 – but Invidi, the Princeton, NJ-based ad tech vendor enabling broadcast operators with the technology, has already been doing so for 14 years now. The company already has traction, […]

FORT LAUDERDALE — They say you can’t teach an old dog new tricks – but that’s exactly what is going to happen in media, as old-fashioned linear TV begins learning some of the ad targeting tactics digital advertisers have long enjoyed. That change is happening because, as TVs or TV boxes get connected to the internet and […]

FORT LAUDERDALE — The world of advertising technology is opening up impressive prospects for ever more refined targeting of TV and video audiences. That is what we cover regularly here on Beet.TV, and that is the trend seen by Ashish Chordia, CEO of Alphonso, an ad tech company helping advertisers harness device data to target […]