The Importance Of Video Ad Measurement, By A+E’s Boykoff

FORT LAUDERDALE — Until now, effectively measuring digitally-bought video and TV ads has to discover true effectiveness has been a bit of a problem – but that’s set to change, according to US TV channel operator A+E Networks‘ digital analytics VP Lee Boykoff. “There was a mature measurement system in place for TV. As we moved into mobile […]

 
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