Al Lustgarten

Television advertising sales are becoming increasingly automated as digital technologies transform the way marketers and media agencies run campaigns. Computerized auctions of video ad inventory have established a foothold in connected TV (CTV), and are expected to transform the broader television marketplace amid its technological evolution. Managing Sales Amid Complexity Mark Gorman, chief executive of […]

If connected TV technology seems to make it easy to target TV ads at individual households, well, tell that to the people charged with making the spaghetti soup of a system work together. As powerful as CTV can be, a common complaint is that it remains too complex. In this video interview with Beet.TV, Al […]