Alan Wolk

SAN JUAN, PR — At this point, many executives in the advertising industry might have hoped that the mechanisms for buying traditional TV ads and new digital video ads would have aligned. But, whilst technology has brought buyers to that point, institutional factors mean many ad buyers still plan their clients’ spending in separate lanes. […]

The next hurdle for second screen marketing lies in measuring consumer sentiment towards a TV show, says Alan Wolk, Chairman of Second Screen Society, in an interview with Beet.TV. That can be done by tapping into the treasure trove of data available via mobile phones that consumers use to interact with a show. “How do […]

Piksel, the New York-based global provider of digital video services, sees a growing opportunity for publishers of various sizes to connect with consumers directly, via various IPTV scenarios including Roku, smart TV’s, and cable set-top boxes. No longer limited by YouTube or other video portals, direct distribution to consumers is becoming viable, albeit with proper […]

Many TV viewers are making time for second-screen activities even if they view TV shows on a binge basis or after a live airing. That’s one of the findings of a survey conducted by the recently rebranded online video services company Piksel. “People are making time to interact via second screen, whether before or after,” […]

AMSTERDAM — The reorganized and slimmed-down Piksel is relaunching at the current IBC Show in Amsterdam with a continued focus on online video services for major media companies around the world. The company is eyeing growth opportunities in online, VOD and second screen in markets in Europe and North America in particular, says Alan Wolk, […]