Albertsons Media Collective

LAS VEGAS — Is connected TV advertising for the top or the bottom of the marketing funnel? Liz Roche thinks it excels across the gamut. Albertsons Media Collective announced its CTV product, Collective TV, at Cannes Lions, and Roche, VP of media and measurement, believes the channel can account for significant top-of-funnel activity while also […]

PALM SPRINGS, Calif. – The lines between awareness and conversion, once well-defined, are blurring in the advertising world – and nowhere is that more apparent than connected TV (CTV). Grocery chain Albertsons is aiming to merge the upper-funnel awareness generation with the hard-nosed realities of performance and conversion, said Evan Hovorka, VP, product and innovation […]

LAS VEGAS – As marketers seek to put the best products and solutions in front of increasingly diverse shoppers,  a big grocery chain is turning to generative AI. Albertsons Media Collective is tapping the tech to enhance its creative process and deliver personalized advertising at scale. In this video interview with Beet.TV, Evan Hovorka, VP […]

After making a splash with its retail media network, Albertsons Media Collective has set its sights on applying the principles to TV. As it does, the company is aiming to upgrade processes and bring standardization. “We’ve invested in quite a lot into our systems and structures to ensure that our first party data is really […]

SAN JUAN, PR — Supermarkets used to trade more in detergent than data – but, in the new world of retail media, these big merchants are leveraging customer identity in advertising sales. As retailers strive to balance online and offline customer engagement, the challenge of creating a seamless omnichannel experience is paramount. In this video […]

The upcoming Beet Retreat San Juan 2024, March 6 to 8, will hear from a constellation of media and advertising executives thrashing-out the latest strategies in retail media, connected TV and more. Ahead of the event, Evan Hovorka, VP, Product & Innovation, Albertsons Media Collective, which is sponsoring, explains why he thinks the Beet Retreat is […]

LAS VEGAS — One of the key emerging retail media players is enlisting one of ad agencies’ main emerging rivals to carry out its media planning – with a twist. Albertsons Media Collective announced it will use Capgemini’s robotic process automation (RPA) and generative artificial intelligence (AI) to generate insights for media planning and creative […]

Ecommerce operations are sitting on a huge quantity of first-party data that can be leveraged in retail media network advertising. But they are going to need AI to help them apply that data. That is according to Michelle Weiskittel, Head of Media, Creative & Operations, Albertsons Media Collective. A New Era in Retail Media Albertsons […]

In a competitive market, retailers often like to forge their own path. In a digital media world that is increasingly fragmented, that could be a recipe for confusion. So the media wing of grocery chain Albertsons has taken a brave step, pushing for standardization across the burgeoning retail media arena. At Cannes Lions in June, […]