Alex Groysman
Impact of Live TV’s Audience Spikes for Programmatic: Spectrum Reach’s Groysman
Live TV events like sports and breaking news drive huge concurrent viewership spikes, representing great opportunities for advertisers to achieve broad reach. Now the programmatic advertising systems bidding for those ad slots in real-time are working to keep pace with that opportunity,. That is according to Alex Groysman, VP of advertising product development at Spectrum […]