allison murphy
The New York Times Uses Readers’ Emotions To Target Ads
In a world of data, where is the emotion? Over the last few years at Beet.TV, we have reported on several new approaches to ad targeting that ask that same question. In one of the most notable, Unruly Media’s system indexes web video by emotion – like “exhilarating”, “sexy” and “cool” – so that advertisers can […]