Amanda Richman
Online Video Exploding Globally and Starcom’s Amanda Richman Explains Why
AUSTIN – Online video is showing dramatic growth. It is by far the fastest growing ad medium. In a closely watched quarterly report titled Advertising Expenditure Forecasts, the big media agency ZenithOptimedia has just reported that online video grew last year at a blistering rate of 34% to $10.9 billion globally – and it is on track to double by the […]
Starcom’s Richman: Cross-Channel Attribution is Critical
Data is the foundational playbook for marketing today, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. Data provides the power to make marketing more effective and to help brands connect more deeply with audiences, she says. That’s why it’s so important for brands and agencies to work with the right technology partners […]
Starcom’s Amanda Richman Sees Programmatic Expanding To More Channels
One of the biggest opportunities with programmatic lies in using it as a starting point to bring targeting and data efficiency to all channels, including TV, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. “Some see programmatic as real-time bidding and some see it as the opportunity around automation and the path […]
Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions
Marketers must mix the best of both left and right brains to make for the best execution, panelists said at Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. Asked by moderator Ashley Swartz of Furious Minds whether marketers are using quantitative or qualitative methods to judge campaigns, guests emphatically said: both! […]
Starcom’s Richman: Cross-Screen Investment Rising, Discovery is Next Frontier
The next big push in online video content may lie in discovery, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz for Beet.TV. In the last year, Starcom studied the perception of online video and TV ads and learned that consumers don’t distinguish. “We kept coming up against this perception that […]
SMG Launches New Unit for Cross-Platform Design, Content
As part of its evolution to become a cross-screen media agency, Starcom MediaVest Group launched a new unit this week called Zero Dot, devoted to consult and create brand experiences and content across platforms, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz for Beet.TV. “Starcom has been […]