Americo Silva
How Shell Uses Social Media To Create Positive Brand Perceptions
CANNES—For global oil and gas conglomerate Shell, using social media influencers is all about generating positive brand perceptions. “These are ultimately the measure of success,” says Americo Silva, Global Head of Integrated Brand & Communications. Visit the Shell website and you won’t see promotions for the company’s liquid products. Instead, the issue of climate change […]