Amie Owen

AMENIA, N.Y. — KINESSO has launched a global partnership with shoppable tech provider Vudoo to help close the loop on post-click shopping behaviors and boost its commerce offering. The deal is designed to simplify and streamline KINESSO’s existing work with multiple regional partners by consolidating it into “a one-stop shop.” Amie Owen, Global Chief Growth […]

CANNES — Retail media networks are evolving rapidly, with over 200 now in operation. At a morning panel during Beet.TV’s Global Leadership Summit, executives emphasized the importance of data transparency, self-serve capabilities, and standardization in driving RMN growth. While access to first-party consumer data is valuable, panelists agreed that providing advertisers with transparent insights into audience […]

CANNES – Retailers that sell advertising make themselves more valuable to marketers by gathering as much information as they can about their customers. These data can be harnessed to improve audience targeting for a variety of brands. “We are very data-driven. If we don’t use data, it doesn’t count,” Amie Owen, global chief growth officer […]

SAN JUAN, PR – With retail media advertising growing fast, does the category deserve its own showcase? The intersection of data, technology, and retail media is creating a bustling marketplace that has industry experts like Amie Owen, Global Chief Commerce Officer at UM Worldwide, both intrigued and eager. In this video interview with Beet.TV, Owen […]

MARCO ISLAND, FL — In an era where digital storefronts are just a click away, the lines between media and commerce are blurring. As consumers lounge in their living rooms, their favorite shows may soon double as the latest shopping platform. “Imagine you’re watching a TV show and someone was wearing a red dress and you […]

SANTA MONICA, CA — Retail media continues to be one of the fastest-growing segments of advertising, as more ecommerce operators light up their digital shelves as ad inventory. But retail media can serve more than just retail, according to one agency specialist in the space. In this video interview with Beet.TV, Amie Owen, US Head […]

CANNES – Retailers that sell advertising are in the position of supplying audiences to consumer brands that are supplying products for their stores. This dynamic calls for greater collaboration among retailers, advertisers, agencies and ad-tech companies. “I wish that as retail media networks were chatting with their clients, with the industry, that they’re talking about […]